Regional Web Content Strategist

LAM Lennar Associates Mgmt LLC; Englewood (CO); On-site; USD 49,000 - 61,000; Full time

Benefits offered by this job

Healthcare (Medical, Dental, Vision)

401(k) Plan

Paid parental leave

Education assistance

Adoption assistance

Vacation & paid time off

Home purchase discounts

Job summary

Lennar is seeking a Regional Website Content Specialist to drive web presence, asset development, and content governance across regional hubs. You will partner with divisions to reflect current offerings, optimize digital assets, and align with brand standards while supporting lead generation and the customer journey.

You will manage community webpages, landing pages, and marketing assets, ensuring timely updates, QA, and performance monitoring to maximize online visibility and conversions.

Qualifications

• Bachelor of Science or Arts degree or equivalent required
• High school diploma or GED required
• Minimum 2–4 years of experience as Marketing/Data Coordinator
• Strong MS Office skills and data coordination abilities
• Knowledge of Optimizely is a plus

Responsibilities

• Manage the strategic development and optimization of community webpages on Lennar.com using Optimizely
• Coordinate structure and maintenance for JDE community setup to align marketing priorities and sales goals
• Create, QA, and monitor landing pages (e.g., Community Ads, Coming Soon) for engagement and conversion
• Develop and manage community marketing assets (floorplans, renderings, site plans) aligned with brand standards
• Coordinate Modsys creation with Field Marketing for consistent branded experiences
• Oversee BoxBrownie virtual staging content quality and pipeline for online channels
• Maintain a centralized repository of visual content and analyze usage trends to inform needs
• Support SEO and visibility with Zillow location verification and optimization
• Audit third‑party listing sites (e.g., RDC) for discrepancies and improved UX
• Ensure consistent brand representation across platforms through governance and partner coordination
• Lead digital content lifecycle from Coming Soon to active status for launches
• Develop promotional messaging strategies to drive awareness and lead generation
• Monitor digital metrics (Star Ratings, Lennar.com audits) and translate insights into improvements
• Collaborate with Sales/Ops to keep inventory content (QMI) accurate
• Identify and implement digital content enhancements based on analytics and feedback

Job description

Lennar is seeking a Regional Website Content Specialist to drive web presence, asset development, and content governance across regional hubs. You will partner with divisions to reflect current offerings, optimize digital assets, and align with brand standards while supporting lead generation and the customer journey.

You will manage community webpages, landing pages, and marketing assets, ensuring timely updates, QA, and performance monitoring to maximize online visibility and conversions.