Regional Website Content & Growth Specialist

Lennar; Columbia (MD); On-site; USD 59,000 - 74,000; Full time

Benefits offered by this job

Education assistance

Adoption assistance

Home purchase discounts

Paid parental leave

401(k) match

Job summary

Lennar is seeking a Regional Marketing Website Content Specialist to drive web presence and asset development for a three to four-division regional hub. You will ensure accurate, engaging content across Lennar.com and third-party platforms while collaborating with division teams to reflect current offerings and brand standards.

The role emphasizes content updates, digital asset optimization, and partnerships with corporate stakeholders to maximize online visibility and the customer journey.

Qualifications

• Bachelor's degree or equivalent required.
• Minimum 2–4 years of experience in marketing/data coordination.
• Proven work experience as a Marketing/Data Coordinator.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications is required.
• Knowledge of Optimizely is a plus.

Responsibilities

• Manage the strategic development and optimization of community webpages on Lennar.com using Optimizely, ensuring a seamless digital buyer journey.
• Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals.
• Drive and oversee the creation, QA, and performance monitoring of key landing pages to enhance engagement and conversion.
• Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans, aligning with brand standards.
• Strategically manage Modsys creation in partnership with Field Marketing for consistent branded experiences across touchpoints.
• Oversee BoxBrownie virtual staging strategy and enhancement pipeline for high-quality visual content.

Skills

Marketing coordination

Content management

Project management

SEO/analytics basics

Analytics

Microsoft Office

Education

Bachelor's degree or equivalent

High school diploma or GED

Tools

Optimizely

Job description

Lennar is seeking a Regional Marketing Website Content Specialist to drive web presence and asset development for a three to four-division regional hub. You will ensure accurate, engaging content across Lennar.com and third-party platforms while collaborating with division teams to reflect current offerings and brand standards.

The role emphasizes content updates, digital asset optimization, and partnerships with corporate stakeholders to maximize online visibility and the customer journey.