Regional Web Content & Growth Strategist

Lennar; Hamilton (NJ); On-site; USD 59,000 - 74,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid parental leave

Adoption assistance

Home purchase discounts

Job summary

Lennar is seeking a Regional Marketing Website Content Specialist to manage content for its regional hub of 3-4 divisions. You will drive digital content updates across Lennar.com and third‑party platforms, aligning with brand standards and user experience best practices to maximize visibility and lead generation.

You will partner with division teams to reflect current offerings, develop assets, and optimize landing pages, floorplans, and site visuals for a cohesive customer journey.

Qualifications

• Bachelor's degree or equivalent is required.
• 2–4 years of experience in marketing/data coordination is required.
• Strong MS Office skills and organizational abilities are essential.
• Experience with web content and analytics is a plus.

Responsibilities

• Manage regional website content and assets across Lennar.com and third‑party platforms.
• Coordinate content updates with regional teams to reflect current offerings.
• Oversee landing pages, community pages, and asset development for SEO and lead generation.
• Ensure brand alignment and user experience best practices across regions.
• Collaborate with marketing, sales, and operations to optimize content performance.
• Monitor content governance and quarterly audits for third‑party sites.

Skills

Marketing experience

Data coordination

Microsoft Office

Organizational skills

Education

Bachelor's or equivalent

High school diploma or GED

Tools

Optimizely

Job description

Lennar is seeking a Regional Marketing Website Content Specialist to manage content for its regional hub of 3-4 divisions. You will drive digital content updates across Lennar.com and third‑party platforms, aligning with brand standards and user experience best practices to maximize visibility and lead generation.

You will partner with division teams to reflect current offerings, develop assets, and optimize landing pages, floorplans, and site visuals for a cohesive customer journey.