Regional Vice President, Sales

Atlanta Life; Atlanta (GA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k) with Company Match

Paid time off

Paid Parental Leave

Hybrid/Remote Work Options

Early Friday Closure

Job summary

Atlanta Life Insurance Company seeks a Regional Vice President, Sales to lead and expand our market presence and drive revenue growth. The role builds and maintains strategic relationships with independent agencies, advisors, and distribution partners, delivering a comprehensive sales strategy across diverse communities.

The position requires strong leadership, extensive life insurance and sales experience, and a proven ability to recruit and train high-performing teams.

Qualifications

• 6 years of life insurance experience required.
• 6 years of sales or wholesaling experience required.
• Active Life, Accident & Health Insurance License or ability to obtain within 120 days of hire.
• Experience working within the IMO, BGA, or direct-to-advisor distribution model preferred.
• Deep product expertise in Indexed Universal Life (IUL) and/or annuities preferred.
• Bilingual capabilities are a plus.

Responsibilities

• Develops and implements regional sales strategies aligned with mission and revenue goals.
• Recruits, trains, and supports independent agencies, advisors, and strategic partners.
• Identifies and penetrates new markets with diverse and underrepresented communities.
• Serves as SME on product suites and communicates benefits to distributors and clients.
• Monitors sales data to drive decisions and optimize performance.
• Conducts webinars, trainings, and strategy meetings for advisor education.
• Stays informed on industry trends, competitors, and regulatory changes.
• Represents Atlanta Life/ALGA at industry events and partner meetings.
• Collaborates with internal teams to streamline onboarding, contracting, and sales support.

Skills

Leadership

Sales strategy

Public speaking

Relationship building

Negotiation

Travel 50%+

Education

Bachelor’s degree

Tools

MS Office

CRM systems

IMO/BGA knowledge

Job description

About Us:

For over a century, Atlanta Life has defined the principles of stakeholder capitalism and diversity, equity, and inclusion. Alonzo F. Herndon, a formerly enslaved man, founded Atlanta Life in 1905 after observing families lacking the savings to bury their lost loved ones. The company went on to become a vehicle for protection, generational financial security, and career employment for the country’s most at-risk citizens. On January 20, 2023, Atlanta Life Insurance Company was acquired by Atlanta Life Holdings, an insurance holding company founded by a group of nationally recognized African-American entrepreneurs and executives with significant financial services expertise. The new ownership group is committed to continuing Mr. Herndon’s mission and building on Atlanta Life’s century of service. Today, Atlanta Life Insurance Company serves as a benefits provider to employers and employees, a risk-transfer / risk-sharing partner, a solution for achieving Supplier Diversity and DEI goals, and a partner to the community. Atlanta Life Insurance Company’s core business is as a reinsurer of group benefits programs for corporate, government, and affinity group clients.

How You’ll Contribute:

The Regional Vice President (RVP), Sales plays a critical leadership role in expanding Atlanta Life and ALGA’s market presence and driving revenue growth. This position is responsible for building and maintaining strategic relationships with independent agencies, advisors, and distribution partners. The RVP will execute a comprehensive sales strategy, ensuring that ALGA’s value proposition resonates with diverse and high-potential markets, and underrepresented communities. This role requires a dynamic, results-driven leader with a passion for financial empowerment and an ability to navigate the evolving landscape of life insurance and financial services.

This individual is responsible for the distribution of Life Insurance products through the support of core distribution partners, marketers, and producers. The Regional Vice President will conduct live in-person presentations, one-on-one meetings, webinars, and calls, on the channels of distribution. The Regional Vice President works to build and maintain solid working relationships and establishes a professional and effective selling process. This individual is responsible for supporting, developing, and implementing Sales and Marketing strategies to promote and increase the sales of Atlanta Life, ALGA and EquiTrust products.

What You’ll Do:

• Develops and implements regional sales strategies that align with Atlanta Life and ALGA’s mission, revenue goals, and market expansion initiatives.
• Recruits, trains, and supports independent agencies, advisors, and strategic partners to maximize sales performance.
• Identifies and penetrates new markets, with a focus on engaging multicultural, diverse, and emerging wealth communities.
• Serves as a subject matter expert on Atlanta Life, ALGA, and EquiTrust's product suites, effectively communicating product benefits and differentiators to distributors and clients.
• Monitors and analyzes sales data to drive decision-making, optimize performance, and ensure target achievement.
• Conducts webinars, in-person training sessions, and strategy meetings to enhance advisor and agency knowledge and effectiveness.
• Stays abreast of industry trends, competitor strategies, and regulatory changes to maintain a strong market position.
• Represents Atlanta Life/ALGA at key industry events, conferences, and strategic partner meetings to promote brand visibility and foster relationships.
• Collaborates with internal teams to streamline onboarding, contracting, and sales support processes.
• Supports the Sales and Distribution team and/or other departments on an as needed basis.
• Willingly takes on additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

What You’ll Bring:

Education:

• Bachelor’s degree or equivalent experience in financial services, insurance, or a related field required.

Experience:

• Degreed Professionals:
  • 6 years of life insurance experience required.
  • 6 years of sales or wholesaling experience required.
• Non-Degreed Professionals:
  • 8 years of life insurance experience required.
  • 8 years of sales or wholesaling experience required.
• Active Life, Accident & Health Insurance License or the ability to obtain it within 120 days of hire required.
• Experience working within the Independent Marketing Organization (IMO), Brokerage General Agency (BGA), or direct-to-advisor distribution model preferred.
• Deep product expertise in Indexed Universal Life (IUL) and/or annuities, with a strategic understanding of market positioning and competitive advantages preferred.
• Experience in recruiting, mentoring, and developing independent financial professionals, transforming advisors into high-impact producers and future leaders preferred.
• Bilingual capabilities are a plus, providing an advantage in serving diverse client demographics preferred.

Knowledge, Skills, and Abilities:

• Demonstrated success in building, leading, and scaling high-performance sales teams, fostering advisor engagement, and maximizing revenue opportunities.
• Exceptional presentation, negotiation, and communication skills, with experience leading in-person and virtual sales engagements.
• Strong ability to cultivate and manage relationships with independent producers, agencies, and IMOs/BGAs, translating into long-term, profitable partnerships.
• Willingness and ability to travel 50% or more, including weekends as necessary, to support key distribution partners and advisors, including some weekends.
• Must have strong mathematical, analytical, organizational, and problem-solving skills and attention to detail.
• Strong phone presence and skills in handling calls under pressure.
• Demonstrates thorough, in-depth knowledge of company products, practices, and procedures.
• Ability to prioritize workflows, establish and meet deadlines and manage multiple concurrent tasks.
• Ability to work effectively in a variety of situations and respond to change in a positive manner.
• Advanced computer skills and the ability to navigate multiple systems and programs including Microsoft Office, proprietary systems, and other technology solutions.
• Excellent interpersonal skills are required, including a high degree of professionalism.

Where You’ll Work:

• Location: Atlanta, Georgia
• Work Arrangements: Mostly Off-Site
• Travel Requirements: Frequent travel (more than 20% of the time).

Total Rewards:

In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including:

• 401(k) with Company Match
• Paid time off: Vacation, Sick, Holiday, and more
• Paid Parental Leave for both Mothers and Fathers
• Hybrid/Remote Work Options
• Early Friday Closure

Atlanta Life Insurance Company is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers .