Regional Upfitting Sales Leader

Alliance Fleet; Gardena (CA); On-site; USD 65,000 - 95,000; Full time

Job summary

Alliance Fleet is seeking a Regional Sales Person to drive revenue by selling custom work truck bodies, van equipment, and vocational accessories across an assigned territory. You will lead B2B prospecting, design technical solutions, and manage the full sales cycle from concept to delivery.

Key duties include new business development, consultative selling, and coordinating with engineering and installation teams to ensure quotes and on-time delivery.

Qualifications

• 3 to 5 years of outside B2B sales experience, preferably within the work truck, commercial automotive, or heavy equipment industries.
• Ability to read and understand equipment specifications, blueprints, or mobile power/hydraulic requirements.
• Strong communication, negotiation, and self-management capabilities to operate independently within a regional territory.
• Valid driver’s license with willingness to travel regularly for face-to-face client meetings.
• Commercial Vehicle and/or vehicle accessory experience preferred.

Responsibilities

• New Business Development: Prospect and pitch commercial fleets, local businesses, and regional auto dealers to secure new upfit accounts.
• Consultative Selling & Specking: Assess client needs to configure proper chassis, service bodies, crane setups, or mobile power systems.
• Relationship Management: Nurture long-term partnerships with commercial fleet managers, municipal buyers, and channel partners.
• Project Coordination: Work closely with engineering, production, and installation teams to ensure accurate customer quoting and timely delivery.
• Territory Strategy: Track all leads, customer interactions, and pipeline forecasts accurately using CRM software.

Skills

Communication

Negotiation

Self-management

Business development

Territory management

Job description

Alliance Fleet is seeking a Regional Sales Person to drive revenue by selling custom work truck bodies, van equipment, and vocational accessories across an assigned territory. You will lead B2B prospecting, design technical solutions, and manage the full sales cycle from concept to delivery.

Key duties include new business development, consultative selling, and coordinating with engineering and installation teams to ensure quotes and on-time delivery.