Regional Training Coach

American First Finance, LLC; Phoenix (AZ); On-site; USD 65,000 - 90,000; Full time

Job summary

FirstCash Holdings, Inc. is seeking a Regional Training Coach to develop and elevate the performance of Field Sales Representatives through targeted training and real-time coaching in the field.

You will partner with Sales and Training leadership to reinforce best practices and drive measurable improvements across merchant interactions and sales processes. The role involves field ride-alongs, one-on-one and group coaching, and ongoing analysis of performance data to tailor development plans.

Qualifications

• 2+ years of experience in sales training, coaching, leadership, or a related role.
• Proven ability to develop and motivate high-performing sales professionals.
• Strong knowledge of sales methodologies and coaching techniques.
• Excellent presentation, communication, and relationship-building skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Ability to travel up to 75%, including overnight travel.
• Valid driver's license, reliable transportation, and current auto insurance.
• Ability to lift up to 50 pounds and perform physical activities associated with field travel.

Responsibilities

• Deliver sales training programs aligned with company strategies, processes, and compliance standards.
• Coach Field Sales Representatives on sales effectiveness, merchant engagement, time management, and process execution.
• Conduct field ride-alongs and provide real-time coaching and feedback.
• Facilitate one-on-one and group coaching sessions to improve performance and drive results.
• Analyze performance metrics to identify development opportunities and create targeted coaching plans.
• Partner with Sales leadership to reinforce training concepts and best practices.
• Track participant progress and provide regular updates on training effectiveness.
• Serve as a subject matter expert on AFF products, processes, and sales methodology.
• Assist with the development and maintenance of training materials, playbooks, and best-practice guides.

Skills

Sales training

Coaching

Leadership

Communication

Organizational skills

Education

Bachelor's degree in Business / Sales / Marketing

Tools

CRM

Job description

Regional Training Coach

Position Summary

The Regional Training Coach (RTC) supports the development and performance of Field Sales Representatives through training, coaching, and field support. This role partners closely with Sales and Training leadership to reinforce sales best practices, identify skill gaps, and drive measurable performance improvements while delivering a best-in-class experience for merchants and their customers.

Key Responsibilities

• Deliver sales training programs aligned with company strategies, processes, and compliance standards.
• Coach Field Sales Representatives on sales effectiveness, merchant engagement, time management, and process execution.
• Conduct field ride-alongs and provide real-time coaching and feedback.
• Facilitate one-on-one and group coaching sessions to improve performance and drive results.
• Analyze performance metrics to identify development opportunities and create targeted coaching plans.
• Partner with Sales leadership to reinforce training concepts and best practices.
• Track participant progress and provide regular updates on training effectiveness.
• Serve as a subject matter expert on AFF products, processes, and sales methodology.
• Assist with the development and maintenance of training materials, playbooks, and best-practice guides.

Qualifications

• 2+ years of experience in sales training, coaching, leadership, or a related role.
• Proven ability to develop and motivate high-performing sales professionals.
• Strong knowledge of sales methodologies and coaching techniques.
• Excellent presentation, communication, and relationship-building skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Ability to travel up to 75%, including overnight travel.
• Valid driver's license, reliable transportation, and current auto insurance.
• Ability to lift up to 50 pounds and perform physical activities associated with field travel.

Preferred Qualifications

• Bachelor's degree in Business, Sales, Marketing, or a related field.
• Experience with CRM and sales enablement tools.
• Knowledge of adult learning principles and training development.
• Experience in consumer finance, financial services, or retail sales.

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is a leading provider of pawn and retail finance solutions, serving customers across the U.S. and Latin America through over 3,000 locations and 13,000+ merchant partners.

Join a company committed to integrity, customer service, innovation, and growth.

FirstCash Holdings, Inc. is an Equal Opportunity Employer. Accommodations are available for qualified individuals with disabilities.