Regional Sales & Marketing Manager

Members Mobile Inc.; Bakersfield (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Members Mobile Inc. seeks a Regional Sales and Marketing Director to lead subscriber growth across California’s Southern San Joaquin Valley, centered in Bakersfield. You will coordinate with Safe 1 Credit Union, recruit and train ambassadors, and own the activation pipeline in a bilingual environment.

You’ll drive local events, leverage campus partnerships, and manage a field-based team to deliver activations and new wireless lines with a focus on community engagement and trust.

Qualifications

• 5–8 years in sales or field execution with quota ownership.
• Experience in multi-unit operations or local business development.
• Proven ability to manage a bilingual, multi-stakeholder pipeline.

Responsibilities

• Build and execute a 90-day Bakersfield launch plan leveraging branch networks.
• Drive funnel speed-to-lead: hot leads within minutes, warm same day.
• Convert branch conversations into active pipeline with named opportunities.
• Run priority events as 30-day campaigns with measurable activations.
• Deliver bilingual employer sessions aligned to local cycles and shifts.
• Manage a bilingual Sales Concierge and present monthly performance scorecards.

Skills

Bilingual English/Spanish

Sales leadership

Territory management

People leadership

Entrepreneurial/ownership mindset

Compliance and risk awareness

Credibility with Central Valley

Education

Tools

CRM

Job description

REGIONAL SALES AND MARKETING DIRECTOR - CALIFORNIA

Lead subscriber growth across California’s Southern San Joaquin Valley in partnership with Safe 1 Credit Union.

About Members Mobile

Members Mobile is a mobile service built for the credit union ecosystem. We combine nationwide wireless service, member rewards, smartphone access, and credit union-integrated experiences to help credit unions deepen engagement, attract new members, and deliver more value to the communities they serve.

• Our mission is to deliver financial confidence and wireless freedom for millions of credit union members across the United States.
• Our vision is to become the premier engagement and acquisition platform for credit unions by connecting mobile service, rewards, financial products, and data-driven member insights.

Role Summary

The Regional Sales and Marketing Director owns subscriber growth across California’s Southern San Joaquin Valley in partnership with Safe 1 Credit Union. Kern County and Bakersfield are the primary hub, with extension into Tulare, Kings, and Fresno Counties. You will build a local acquisition engine using Safe 1’s ten branches, employers and SEGs, Bakersfield College, community partners, ambassadors, events, and the Mobile Marketing Digital Vehicle (MMDV), our branded mobile retail unit that brings Members Mobile directly into neighborhoods.

This market is majority Hispanic and Latino, so the role is bilingual by design. English and Spanish are both first-class, and every lead is worked in the language the member prefers. You own the activation number and operate like the general manager of the region, converting Safe 1 member trust into activated wireless lines.

What You’ll Own

• The activation number for the Central Valley, including qualified leads, conversion, lines per account, CPGA, and the quality of what you sell: completed ports and subscribers who stay.
• The Safe 1 relationship on the ground, including branch champions at all ten locations and a frictionless bilingual handoff from branch conversation to consultation.
• MMDV routing and the event calendar, where every stop has a lead-capture plan, a source code, and a follow-up owner before it is scheduled.
• Recruiting, training, and managing brand ambassadors, including a Bakersfield College team across the Panorama, Southwest, and Delano campuses.
• Employer and SEG development across agriculture, energy and oil, healthcare, and the public sector.
• The $100 referral program and CU Connect, run as managed bilingual pipeline rather than a passive offer.
• Attribution discipline, with source, branch, event, and language preference captured on every lead and carried through to activation.

Key Responsibilities

• Build and execute a 90-day Bakersfield launch plan that starts from Safe 1’s member base and branch network rather than from paid media, then use its real conversion economics to size the Tulare, Kings, and Fresno extension.
• Work the funnel with real speed-to-lead discipline: hot leads within minutes, warm leads the same business day, one owner per lead, and a reason code on every loss.
• Turn Safe 1 branch leaders, employers, Bakersfield College, and community partners into a measured pipeline with named opportunities and next actions, not a list of goodwill events.
• Run priority events as 30-day acquisition campaigns rather than one-day activations: Kern County Fair, World Ag Expo, Bakersfield VillageFest, Delano Cinco de Mayo, the Tehachapi Mountain Festival, and Relay For Life.
• Deliver bilingual employer sessions timed to how the Valley works, around shift changes, paydays, benefit enrollment, and seasonal agricultural cycles.
• Work with a bilingual Sales Concierge so one person is never the bottleneck, and present a monthly scorecard to Safe 1 on activations, CPGA, branch and event productivity, and member feedback.
• Protect the Safe 1 relationship absolutely. Member account information never enters the Members Mobile sales funnel, and all outreach follows Safe 1 approvals and Spanish-language consent rules.

What You Bring

• Fluent bilingual English and Spanish. This is a requirement, not a preference. You will sell, present, coach, and resolve problems in both languages.
• 5 to 8 years of progressively responsible experience in sales, territory management, field execution, multi-unit operations, or local business development, with a track record of owning a quota, territory, market, or P&L and hitting it.
• CRM and funnel discipline. You can walk through how you manage leads from first contact through close, and name the metrics you review weekly.
• People leadership experience. You have recruited, coached, and held a team accountable, and can point to the performance lift you drove.
• An entrepreneurial, high-energy operating style. You build the plan, work without a large corporate infrastructure, and keep momentum when a tactic fails.
• Sound judgment around member information, partner trust, and compliance boundaries, including knowing when to stop and ask.
• Credibility with Central Valley communities and an understanding of working families across agriculture, energy, healthcare, and the public sector.
• Willingness to work evenings and weekends during peak event, campus, and employer moments, and to cover long distances across four counties. Valid driver’s license and clean driving record required.

Nice to Have

• Wireless experience with a carrier or authorized retailer, such as T-Mobile, Metro, Verizon, AT&T, Cricket, or a regional retailer.
• Local operating experience from a business that builds territory ownership and accountability: Enterprise Rent-A-Car, AAA, multi-unit retail or quick-service restaurants, home services, residential solar, regional membership organizations, or a strong local B2B territory-sales organization.
• Grassroots, experiential, or collegiate field execution from an agency or property such as GMR Marketing, RedPeg, MKTG, CSM Sport & Entertainment, Learfield or a collegiate property, Playfly Sports, Red Bull, Monster Energy, Townsquare Media, iHeartMedia, or Lamar Advertising. We look for people who carried a revenue number there, not only an event calendar.
• Existing relationships across Kern County employers, the Hispanic Chamber of Commerce, Bakersfield College, or Central Valley community and nonprofit organizations.

Success in the First 6 to 12 Months

• Bakersfield is producing a predictable, growing volume of activations, with clear line of sight from source to activated line and a CPGA trending down.
• All ten Safe 1 branches hand off members consistently in both languages, because the process is easy and the follow-through is reliable.
• A bilingual ambassador team is recruited, trained, and producing, with measurable qualified traffic and activations per ambassador.
• A named employer and SEG pipeline is moving through defined stages, and referral and CU Connect are influencing a rising share of activations.
• Bakersfield is proven well enough to size and sequence the Tulare, Kings, and Fresno extension on real economics.

Why Join Us

• Drive growth for a category-defining brand at the intersection of wireless and fintech
• Work with a lean, visionary leadership team in a fast-growing company.
• Make a meaningful impact on the $2.3T credit union industry rooted in purpose and community values.
• Pitch big ideas and see your daily contributions directly move the needle.
• Work from wherever you are most productive.
• Competitive compensation and relevant shared ownership through equity.

Location

Field-based in Bakersfield, California. Candidates should live in or near Bakersfield. Expect regular travel across Kern, Tulare, Kings, and Fresno Counties, and occasional event travel to Los Angeles or San Diego. You will spend most of your time in branches, on campus, at employer sites, and at community activations rather than behind a desk.

Compensation

Competitive base salary with very relevant variable compensation that can extend beyond target. The package includes meaningful equity with large upside potential, and a full health and benefits program.