Regional Sales & Marketing Manager

Members Mobile Inc.; Philadelphia (Philadelphia County); On-site; USD 180,000 - 260,000; Full time

Job summary

Members Mobile Inc. is seeking a Regional Sales and Marketing Director to drive subscriber growth across the Philadelphia area and South Jersey in partnership with American Heritage Credit Union.

You will own the activation number, build a Workplace Partner ecosystem, manage CRM funnel discipline, and lead ambassadors to execute a two-state expansion. This field-based role requires frequent travel and strong leadership to meet activation targets.

Qualifications

• 5 to 8 years of sales/territory management or related field with quota ownership.
• Proven experience in B2B or employer-facing selling to HR or benefits leaders.
• CRM and funnel discipline with measurable leads-to-close process.
• People leadership experience with coaching teams.
• Entrepreneurial, high-energy operating style with risk management.
• Strong judgment on member data, partner trust, and compliance.
• Credibility across Philadelphia and South Jersey with valid driver's license.

Responsibilities

• Own activation number for Philadelphia and South Jersey with qualified leads, ports, and subscribers.
• Develop Workplace Partner pipeline across employers, benefits fairs, and on-site activations.
• Manage American Heritage relationship across clusters with branch champions.
• Plan MMDV routing and event calendar with lead capture and source codes.
• Recruit, train, and manage brand ambassadors and campus teams.
• Implement attribution discipline across sources to activation.
• Run weekly growth standups and present monthly leadership scorecards.
• Protect member information and comply with partner approvals.

Skills

Sales leadership

CRM discipline

Territory management

B2B sales

People leadership

Tools

CRM tools

Job description

REGIONAL SALES AND MARKETING DIRECTOR - PHILADELPHIA AND SOUTH JERSEY

Lead subscriber growth across Philadelphia and South Jersey in partnership with American Heritage Credit Union.

About Members Mobile

Members Mobile is a mobile service built for the credit union ecosystem. We combine nationwide wireless service, member rewards, smartphone access, and credit union-integrated experiences to help credit unions deepen engagement, attract new members, and deliver more value to the communities they serve.

Our mission is to deliver financial confidence and wireless freedom for millions of credit union members across the United States. Our vision is to become the premier engagement and acquisition platform for credit unions by connecting mobile service, rewards, financial products, and data-driven member insights.

Role Summary

The Regional Sales and Marketing Director owns subscriber growth across Philadelphia and South Jersey in partnership with American Heritage Credit Union, a member-owned cooperative with more than 327,000 members, 37 locations, and over 800 Workplace Partners. The territory runs from Philadelphia through Montgomery, Bucks, and Delaware Counties, and across the river into Camden and Burlington Counties.

The defining asset here is the Workplace Partner ecosystem. Alongside branches, community events, ambassadors, and the Mobile Marketing Digital Vehicle (MMDV), our branded mobile retail unit, you will build a repeatable employee-benefit motion that reaches people where they work and extends to friends and family. You own the activation number and operate like the general manager of the region.

What You’ll Own

• The activation number for Philadelphia and South Jersey, including qualified leads, conversion, lines per account, CPGA, and the quality of what you sell: completed ports and subscribers who stay.
• The Workplace Partner pipeline, including named employers, benefits fairs, open-enrollment windows, HR and intranet communications, and on-site activation days, each tracked to its own employer source code.
• The American Heritage relationship on the ground, including branch champions across the Northeast Philadelphia, Center City, suburban PA, and South Jersey clusters.
• MMDV routing and the event calendar, where every stop has a lead-capture plan, a source code, and a follow-up owner before it is scheduled.
• Recruiting, training, and managing brand ambassadors, including campus teams at Temple, Penn, and Drexel.
• The $100 referral program and CU Connect, launched to American Heritage employees first, then extended to Workplace Partner employees and to friends and family.
• Attribution discipline, with source, branch, employer, and event captured on every lead and carried through to activation.

Key Responsibilities

• Build and execute a 90-day launch plan that starts from member density and Workplace Partner concentration rather than paid media, then expand on what converts.
• Turn the 800-plus Workplace Partner relationships into a working employer pipeline, prioritizing healthcare and hospital systems, education, government, and major regional employers.
• Plug into what American Heritage already runs rather than building a parallel calendar: Member Appreciation Day and Car Show, Kids-N-Hope events, Grand Illumination, Community Day, and Workplace Partner benefit fairs. Run each as a 30-day acquisition campaign, not a one-day activation.
• Work a genuinely diverse market. Urban Philadelphia, suburban families, workplace audiences, and multicultural communities each need their own approach, and that is core to the job rather than an add-on.
• Manage the funnel in CRM with real speed-to-lead discipline: hot leads worked within minutes, warm leads the same business day, one owner per lead, and a reason code on every loss. Work with a Sales Concierge so one person is never the bottleneck, and escalate early when volume outruns capacity.
• Run a weekly growth standup with sales, marketing, and CRM, and present a monthly scorecard to leadership on activations, CPGA, branch and workplace productivity, and member feedback.
• Protect the American Heritage relationship absolutely. Member account information never enters the Members Mobile sales funnel, and all outreach follows partner and employer approvals.

What You Bring

• 5 to 8 years of progressively responsible experience in sales, territory management, field execution, multi-unit operations, or local business development, with a track record of owning a quota, territory, market, or P&L and hitting it.
• B2B or employer-facing selling. You can get in front of an HR or benefits leader, run a session employees actually attend, and turn it into activations.
• CRM and funnel discipline. You can walk through how you manage leads from first contact through close, and name the metrics you review weekly.
• People leadership experience. You have recruited, coached, and held a team accountable, and can point to the performance lift you drove.
• An entrepreneurial, high-energy operating style. You build the plan, work without a large corporate infrastructure, and keep momentum when a tactic fails.
• Sound judgment around member information, partner trust, and compliance boundaries, including knowing when to stop and ask.
• Credibility across Philadelphia’s neighborhoods and the surrounding suburban and South Jersey communities, and comfort operating in two states.
• Willingness to work evenings and weekends during peak event and employer moments. Valid driver’s license and clean driving record required.

Nice to Have

• Wireless experience with a carrier or authorized retailer, such as T-Mobile, Metro, Verizon, AT&T, Cricket, or a regional retailer.
• Local operating experience from a business that builds territory ownership and accountability: Enterprise Rent-A-Car, AAA, multi-unit retail or quick-service restaurants, home services, residential solar, regional membership organizations, or a strong local B2B territory-sales organization.
• Grassroots, experiential, or collegiate field execution from an agency or property such as GMR Marketing, RedPeg, MKTG, CSM Sport & Entertainment, Learfield or a collegiate property, Playfly Sports, Red Bull, Monster Energy, Townsquare Media, iHeartMedia, or Lamar Advertising. We look for people who carried a revenue number there, not only an event calendar.
• Credit union, community bank, or financial services business development, including SEG, workplace partner, or employee benefits work, or existing relationships across regional health systems, universities, and public-sector employers.
• Spanish-language ability, or experience marketing to Philadelphia’s Black, Hispanic, Asian, and immigrant communities.

Success in the First 6 to 12 Months

• Philadelphia is producing a predictable, growing volume of activations, with clear line of sight from source to activated line and a CPGA trending down.
• A named Workplace Partner pipeline is moving through defined stages, with recurring benefit sessions at priority employers, and the workplace flywheel is driving a rising share of referral activations.
• Branch teams across all four clusters hand off members consistently, and the MMDV and event calendar run against acquisition objectives rather than activity for its own sake.
• The Philadelphia core is proven well enough to size and sequence the suburban Pennsylvania and South Jersey build on real economics.

Why Join Us

• Drive growth for a category-defining brand at the intersection of wireless and fintech
• Work with a lean, visionary leadership team in a fast-growing company.
• Make a meaningful impact on the $2.3T credit union industry rooted in purpose and community values.
• Pitch big ideas and see your daily contributions directly move the needle.
• Work from wherever you are most productive.
• Competitive compensation and relevant shared ownership through equity.

Location

Field-based in the Greater Philadelphia area. Candidates should live in or near the market. Expect regular travel across Philadelphia, Montgomery, Bucks, and Delaware Counties, and Camden and Burlington Counties in New Jersey. You will spend most of your time in branches, at employer sites, and at community activations rather than behind a desk.

Compensation

Competitive base salary with very relevant variable compensation that can extend beyond target. The package includes meaningful equity with large upside potential, and a full health and benefits program.