Regional Sales & Marketing Leader - Senior Living Growth

Primrose Retirement Communities, LLC; Aberdeen (SD); On-site; USD 85,000 - 90,000; Full time

Benefits offered by this job

PTO

Medical insurance

Dental insurance

Vision insurance

EAP

Job summary

Primrose Retirement Communities, LLC is seeking a dynamic Regional Sales & Marketing Manager to lead and coach a portfolio of senior living communities. You will drive occupancy growth, analyze market opportunities, and partner with Executive Directors and Home Office leadership to build a strong sales culture.

The role covers Montana, Wyoming, Colorado, Nebraska, and Iowa, with travel up to 50%. Tenured sales leadership, strategic thinking, and a focus on customer service and results are

Qualifications

• Five or more years of sales and marketing experience, preferably in senior living or healthcare.
• Proven experience leading, coaching, and developing high-performing sales teams.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to manage multiple priorities and timelines in a fast-paced environment.
• Willingness and ability to travel up to 50% of the time.

Responsibilities

• Lead, mentor, and develop community Sales Directors through regular calls, site visits, and follow-up.
• Drive occupancy and revenue growth by developing and executing effective sales strategies.
• Support marketing and business strategy with budgets, advertising, and public relations efforts.
• Analyze market trends, performance metrics, and competitive positioning to inform plans.
• Build strong relationships with residents, families, referral partners, and prospective residents.

Skills

Sales leadership

Marketing strategy

Team development

Analytics

Communication

Travel up to 50%

Education

Bachelor's degree in Marketing or related

Job description

Primrose Retirement Communities, LLC is seeking a dynamic Regional Sales & Marketing Manager to lead and coach a portfolio of senior living communities. You will drive occupancy growth, analyze market opportunities, and partner with Executive Directors and Home Office leadership to build a strong sales culture.

The role covers Montana, Wyoming, Colorado, Nebraska, and Iowa, with travel up to 50%. Tenured sales leadership, strategic thinking, and a focus on customer service and results are