Regional Sales Manager- VA

Baldor Specialty Foods; Lanham (MD); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Quarterly bonus

Paid holidays & vacation time

Retirement plan with employer match

Employee discounts on premium products

Career growth opportunities

Being surrounded by great food

Job summary

Baldor Specialty Foods in Lanham, MD is seeking a Regional Sales Manager to lead business development and sales performance across a defined region. You will coach Sales Executives, develop regional strategies, and drive revenue growth while collaborating cross-functionally with Purchasing, Marketing, and Operations.

The role emphasizes relationship building, market analysis, forecasting, and budget management, with a strong customer focus in produce and specialty foods.

Qualifications

• Proven ability to lead, motivate, and develop a sales team while delivering measurable business results.
• Strong business development, relationship management, negotiation, presentation, and communication skills.
• Sound analytical and financial judgment, including sales forecasting, budgeting, reporting, and KPI management.
• Excellent organization, time management, adaptability, and problem-solving skills.
• Customer-focused approach and passion for produce, specialty foods, and the restaurant and hospitality industries.
• Spanish or other multilingual proficiency is a plus.

Responsibilities

• Develop and execute regional sales strategies aligned with revenue, profitability, and market expansion goals.
• Identify and pursue new business opportunities across foodservice, hospitality, retail, and other strategic segments.
• Build and maintain relationships with prospective and existing customers to support acquisition, retention, and account growth.
• Accompany Sales Executives on customer visits, prospecting calls, presentations, and negotiations.
• Monitor market trends, competitor activity, customer needs, and emerging product opportunities.
• Establish, monitor, and forecast regional, team, and individual sales and margin targets.
• Create actionable sales plans, define KPIs, and hold team members accountable for results.
• Analyze sales activity, customer trends, territory performance, and profitability to identify improvement opportunities.
• Prepare sales forecasts, performance reports, and territory analyses for sales leadership.
• Manage regional sales expenses and budgets to support efficient resource allocation.
• Lead, coach, and develop Sales Executives through field training, regular feedback, and performance reviews.
• Set clear expectations and measurable development goals; support consultative selling, prospecting, negotiation, and product knowledge.
• Foster a collaborative, accountable, high-performing culture that recognizes results and continuous improvement.
• Conduct regular team meetings and individual check-ins to align priorities and address challenges.
• Resolve escalated customer concerns in partnership with Customer Service and Operations.
• Collaborate with Purchasing, Merchandising, Marketing, Analytics, and Operations on sales initiatives and customer needs.
• Maintain knowledge of Baldor's produce, specialty foods, seasonal offerings, and digital ordering platforms.
• Help the sales team address product availability, backorders, delivery issues, and credit-related concerns.
• Share customer feedback, market intelligence, and strategic recommendations with sales leadership.

Skills

Leadership

Business development

Negotiation

Presentation

Communication

Analytical thinking

Financial judgment

Organization

Time management

Problem solving

Customer focus

Multilingual (Spanish or others)

Job description

• Base Pay $120,000.00 - $150,000.00 / Year
• Job Category Sales
• Employee Type Full-Time

Position Summary

The Regional Sales Manager leads business development, sales performance, and team growth within an assigned geographic region. This role develops and executes regional sales strategies, drives revenue and margin growth, strengthens customer relationships, and coaches Sales Executives to achieve individual and team objectives. The position partners closely with the Director of Sales and cross-functional teams to deliver exceptional customer service and identify new market opportunities.

Responsibilities

Regional Sales Strategy & Business Development:

• Develop and execute regional sales strategies aligned with revenue, profitability, and market expansion goals.
• Identify and pursue new business opportunities across foodservice, hospitality, retail, and other strategic segments.
• Build and maintain relationships with prospective and existing customers to support acquisition, retention, and account growth.
• Accompany Sales Executives on customer visits, prospecting calls, presentations, and negotiations.
• Monitor market trends, competitor activity, customer needs, and emerging product opportunities.
• Establish, monitor, and forecast regional, team, and individual sales and margin targets.
• Create actionable sales plans, define KPIs, and hold team members accountable for results.
• Analyze sales activity, customer trends, territory performance, and profitability to identify improvement opportunities.
• Prepare sales forecasts, performance reports, and territory analyses for sales leadership.
• Manage regional sales expenses and budgets to support efficient resource allocation.
• Lead, coach, and develop Sales Executives through field training, regular feedback, and performance reviews.
• Set clear expectations and measurable development goals; support consultative selling, prospecting, negotiation, and product knowledge.
• Foster a collaborative, accountable, high-performing culture that recognizes results and continuous improvement.
• Conduct regular team meetings and individual check-ins to align priorities and address challenges.

Customer Experience & Cross-Functional Collaboration:

• Resolve escalated customer concerns in partnership with Customer Service and Operations.
• Collaborate with Purchasing, Merchandising, Marketing, Analytics, and Operations on sales initiatives and customer needs.
• Maintain knowledge of Baldor's produce, specialty foods, seasonal offerings, and digital ordering platforms.
• Help the sales team address product availability, backorders, delivery issues, and credit-related concerns.
• Share customer feedback, market intelligence, and strategic recommendations with sales leadership.

Requirements and Skills

• Proven ability to lead, motivate, and develop a sales team while delivering measurable business results.
• Strong business development, relationship management, negotiation, presentation, and communication skills.
• Sound analytical and financial judgment, including sales forecasting, budgeting, reporting, and KPI management.
• Excellent organization, time management, adaptability, and problem-solving skills.
• Customer-focused approach and passion for produce, specialty foods, and the restaurant and hospitality industries.
• Spanish or other multilingual proficiency is a plus.

Why Join Baldor as a Sales Executive?

• Quarterly Performance Based Bonus
• Paid holidays & vacation time
• Retirement savings plan with employer match
• Employee discounts on premium products
• Career growth opportunities in a rapidly expanding company
• Being surrounded by great food!

Join our dynamic team and make a significant impact on the success of our products and the satisfaction of our customers. and help shape the future of specialty food distribution with Baldor.

About Baldor

Since our beginnings as part of the iconic Greenwich Village retail store, Balducci's, Baldor has upheld its original promise-to curate and deliver the finest ingredients from around the world. For more than 30 years, we have supported the food industry using cutting-edge logistics, a modern supply chain, and an unwavering commitment to service. Today, we are the trusted distribution partner for top hotels, restaurants, country clubs, hospitals, nursing homes, and culinary professionals across the region.