Regional Sales Manager - Thoroughbred & Harness Racing

Garmin Ltd.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Garmin Ltd. is seeking a full-time Regional Sales Manager at our MYLAPS office in Atlanta to own commercial growth across the United States, Canada and Latin America within the equine racing industries.

You will deepen relationships with racetrack operators, racing associations, jockey clubs and regulators, while travel up to 30% and leading sales initiatives across North America and Latin America.

Qualifications

• Bachelor's degree plus 3 years of sales/marketing experience with a proven track record
• Proven track record of meeting sales targets
• Service-oriented with strong relationship-building and customer service experience
• Excellent communication and interpersonal skills
• Ability to travel up to 30% including weekends/trade shows

Responsibilities

• Develop and execute strategies to increase market share and profits
• Establish and execute sales plans and promotions
• Attain sales targets
• Ensure timely and impactful sales calls to all accounts
• Develop and grow new and underperforming market segments
• Execute use of POPs and displays to drive brand awareness and conversion
• Leverage product knowledge to sell to dealers
• Deliver training seminars to dealer network and coordinate training
• Create and give sales presentations to prospects and accounts
• Prepare and maintain monthly sales forecasts
• Communicate market needs and trends to leadership
• Suggest pricing and promotions to meet goals
• Provide recommendations and drive objective execution
• Serve as a vocal leader within the regional team
• Manage large accounts with project skills
• Attend and coordinate trade shows
• Travel with little supervision

Skills

Sales experience

Relationship building

Communication skills

Public speaking

Organizational skills

Analytical skills

Multitasking

Team leadership

Education

Bachelor's Degree

Job description

Overview

We are seeking a full-time Regional Sales Manager at our MYLAPS office in Atlanta. As our Equine Sales Manager for the Americas, you\'ll own commercial growth across the United States, Canada, and Latin America by deepening relationships with existing customers and opening new opportunities across the thoroughbred and harness racing industries. Your key contacts will include racetrack operators and racing associations, jockey clubs and regulatory bodies, integrity and timing authorities, broadcast and wagering/data partners, horse trainers and owners.

Essential Functions

• Develop and execute strategies to increase market share and profits
• Establish and execute sales plans and sales promotions
• Responsible for attaining sales targets
• Ensure all accounts receive timely and impactful sales calls
• Develop and grow new and underperforming market segments
• Execute the use of POPs and displays with consistency to drive brand awareness and customer conversion
• Leverage product knowledge to create sales strategies that highlight product value for potential dealers
• Develop, maintain and share Garmin product knowledge with dealers
• Deliver training seminars to dealer network, and coordinate associated training activities
• Create and give sales presentations to prospects and existing accounts
• Prepare and maintain monthly sales forecasts
• Communicate market needs and trends to leadership
• Work with leadership to suggest pricing and promotions to meet sales/profit goals
• Provide recommendations and demonstrate initiative in suggesting and executing individual, team, and strategic objectives
• Serve as a vocal and knowledgeable leader within the regional team, facilitating team feedback
• Manage large accounts with excellent project skills
• Attend and coordinate trade shows
• Travel with little or no supervision

Basic Qualifications

• Bachelor\'s Degree AND a minimum of 3 years of experience in sales and marketing (including outside sales, retail sales, sales into a retail environment, or similar) with a proven track record in meeting sales targets OR an equivalent combination of education and relevant experience
• Must demonstrate a proven track record of sales successes
• Demonstrates a service-oriented, customer service focus with proven experience in relationship building and providing quality customer service experiences
• Exceptional communication (oral/written) and interpersonal relationship skills
• Ability to prioritize and multi-task in a flexible, fast-paced and challenging environment
• Superior organizational and analytical skills with keen attention to detail and quality
• Must be an articulate and fluent communicator, written and verbal, and at ease with public speaking
• Must possess the ability to maintain flexibility to travel (up to 30% of the time) including the ability to work weekend events/ trade shows

Desired Qualifications

• Internal Garmin Sales team experience
• Sales experience in recreation, outdoor, and/or fitness marketplace
• Personal experience in Garmin’s core market segments including marine, outdoor, fitness, and/or golf & cycling
• Excellent product knowledge of communication and navigation systems
• Demonstrated ability to build relationships and communicate effectively across diverse cultural and business environments throughout North America and Latin America
• Fluency in Spanish or Portuguese in addition to English
• Ability to travel internationally
• In depth knowledge of the racing industry - thoroughbred and/or harness

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran\'s status, age or disability.

This position is eligible for Garmin\'s benefit program. Details can be found here: Garmin Benefits