Regional Sales Manager, Sephora

loccitaneenprovence; New York (NY); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Comprehensive benefits package

Bonus program

Job summary

L’Occitane en Provence is seeking a Regional Sales Manager to drive Sephora USA retail growth, enhance market share, and elevate field execution. You will work with Account Executives to coach talent, implement business strategies, and ensure superior customer experiences in-store.

The role emphasizes strategic thinking, leadership, and field operations support to maximize sales productivity across regions, with monthly travel to Sephora doors.

Qualifications

• Sephora experience is required.
• Multi-unit retail experience and/or equivalent sales volume management experience required.
• Strong business acumen and strategic thinking.
• Excellent written and verbal communication skills.
• Proven ability to lead and develop high-performing teams.
• Commitment to delivering strong results and customer experience.

Responsibilities

• Analyze regional sales results across Sephora US stores and identify growth opportunities.
• Execute regional plans to hit revenue targets and market share goals.
• Coach Account Executives and Freelance Brand Ambassadors for performance and product knowledge.
• Manage budgets for field activation and events.
• Regular store visits to assess performance and drive execution across stores.

Skills

Sephora experience

Multi-unit retail

Leadership

Communication

People development

Business acumen

Education

Bachelor’s Degree or equivalent retail experience

Job description

Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.
With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.
Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

Job Summary

The Regional Sales Manager (RSM) is a newly established field leadership role designed to support Sephora USA retail growth, increase market share, and strengthen field execution. The RSM works closely with Account Executives across L’Occitane’s select Sephora U.S. doors to drive sales performance, develop and coach talent, execute key business strategies, and ensure consistent, exceptional customer experiences at the store level. This role will bring strategic business thinking, coaching, and field operational support to maximize sales productivity, strengthen field execution, and drive regional business objectives.

Job Responsibilities

• Business Management & Sales Execution
  • Analyze monthly sales results across Sephora US stores and identify opportunities to drive growth and improve business performance.
  • Execute regional business plans and sales initiatives to achieve revenue targets and market share objectives.
  • Foster a high-performance culture focused on accountability, results, and continuous improvement.
  • Provide feedback on the effectiveness of sales strategies, promotional programs, training initiatives, and selling tools.
  • Partner with Sr Sales Director to manage regional freelance, event and field activation budgets to maximize return on investment.
  • Maintain a thorough understanding of regional business performance, including sales trends, forecast accuracy, goal attainment, and year-over-year results.
  • Plan strategically and secure high-impact events and training initiatives, overseeing flawless execution and providing Account Executives with the tools, resources, and support needed to deliver exceptional results.
  • Share field insights and recommendations that support business growth.
• Field Leadership & Retail Excellence
  • Conduct regular store visits, both in-person and virtual, to assess performance, support execution, and identify growth opportunities.
  • Observe customer interactions and selling behaviors to ensure alignment with brand standards and customer experience expectations.
  • Lead with an entrepreneurial mindset, encouraging innovative thinking and a strong sense of ownership across the field team.
  • Drive customer acquisition, retention, and loyalty through engaging in-store experiences and effective sales execution.
  • Develop and maintain strong relationships with Sephora store leadership.
  • Ensure consistent execution of visual merchandising, operational standards, promotional programs, and brand initiatives across all stores.
  • Travel monthly across all regions to support business needs.
• Coaching, Development & Education
  • Coach and develop Account Executives to strengthen performance, selling effectiveness, and business acumen.
  • Support the professional growth of field teams through regular feedback, development planning, and performance management.
  • Partner with L’Occitane regional field training teams to execute education strategies that improve Sephora Beauty Advisor engagement, product knowledge, and sell-through results.
  • Ensure Account Executive and Freelance Brand Ambassadors are trained on brand standards, product knowledge, company policies, and selling expectations.
  • Deliver consistent product education, selling techniques, and best practices to support customer engagement and conversion.
• Leadership Competencies
  • Demonstrate accountability and ownership in achieving business objectives.
  • Foster a collaborative and inclusive team environment across all regions and functions.
  • Lead with integrity, humility, and professionalism while embodying the company's core values.
  • Prioritize business needs and effectively address performance opportunities.
  • Build trust and credibility through active listening, transparency, and strong communication.
  • Adapt quickly to changing business priorities and effectively lead teams through change.
• Additional Responsibilities
  • Support special projects and strategic initiatives as assigned.
  • Perform other duties as required.

Key Performance Indicators (KPIs)

• Achievement of regional sales and productivity goals
• Sell-through growth and market share performance
• Quality of store execution and customer experience
• Development and performance of Account Executive teams
• Effective management of budgets and field resourcesStrength of Sephora store partnerships

Requirements

Education

• Bachelor’s Degree or similar work experience in retail business field

Experience & Skills

• 7+ years of progressive retail experience
• Sephora experience is required
• Multi-unit retail experience and/or equivalent sales volume management experience required
• Strong business acumen
• Excellent communication skills (written and verbal)
• Proven ability of delivering results through a high performing team of leaders
• Proven record of people development and succession planning
• Strong interpersonal, organizational and problem solving skills

What We Offer

• Comprehensive benefits package
• Annual discretionary corporate incentive bonus
• Competitive paid parental leave
• Generous employee discount to use on all your favorite L’Occitane en Provence product

The compensation for this role is up to $125,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographical location. In addition to annual salary, the position is eligible for participation in a highly competitive bonus program.

L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.

We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation.

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