Market Manager

Jobtailor; Pasadena (CA); On-site; USD 75,000 - 110,000; Full time

Job summary

Bacardi is seeking a results-driven sales professional to drive market success across specified territory and key accounts. You will develop customer strategies, build strong distributor relationships, and present ROI analyses to optimize performance.

The role requires 3+ years in spirits or beverage sales, strong communication, and proficiency with Microsoft Office. Expect quarterly travel to Mammoth and collaboration with cross-functional teams.

Qualifications

• Bachelor’s degree strongly preferred or related years of experience.
• 3+ years of sales experience, preferably in the spirits or beverage industry.
• 2+ years of on/off-premise experience preferred.
• Demonstrated knowledge of the on- and off-premise business and factors influencing customer business decisions
• Strong interpersonal, written, and verbal communication skills.

Responsibilities

• Guide the market to deliver sales goals and objectives within the territory and key customer accounts
• Develop and execute customer strategies and business plans
• Maintain an account list of top influential accounts and deliver KPI goals
• Act as Bacardi’s day-to-day contact for distributors, customers, and agency partners
• Drive new business and maintain sustainable customer relationships
• Collaborate cross-functionally with Bacardi resources and distributor partners to maximize performance and sales
• Develop and strengthen key customer account relationships through impactful presentations and return-on-investment evaluation
• Manage the market budget to increase profitability
• Apply knowledge of retail finances, pricing, and logistics
• Provide market and competitive brand updates to the commercial team
• Communicate changing field conditions, distributor staffing changes, and competitor updates
• Engage with State Manager and Senior State Manager to hire and develop successful Primos
• Collaborate with distributors, Bacardi Account Managers, and Brand Marketing
• Survey the market to ensure distribution, pricing, point-of-sale materials, displays, and programs are executed to standard
• Review overall market performance, including rate-of-sale drivers, activations, and executions
• Travel to Mammoth approximately once per quarter

Skills

Sales Experience

Customer Relationship Management

Market Analysis

Presentation Skills

Budget Management

KPI Goal Delivery

Interpersonal Skills

Organizational Skills

Dependability

Adaptability

Collaboration

Education

Bachelor’s degree strongly preferred

Tools

Microsoft Office

Word

Excel

PowerPoint

Outlook

Job description

• Guide the market to deliver sales goals and objectives within the territory and key customer accounts


• Develop and execute customer strategies and business plans


• Maintain an account list of top influential accounts and deliver KPI goals


• Act as Bacardi’s day-to-day contact for distributors, customers, and agency partners


• Drive new business and maintain sustainable customer relationships


• Collaborate cross-functionally with Bacardi resources and distributor partners to maximize performance and sales


• Develop and strengthen key customer account relationships through impactful presentations and return-on-investment evaluation


• Manage the market budget to increase profitability


• Apply knowledge of retail finances, pricing, and logistics


• Provide market and competitive brand updates to the commercial team


• Communicate changing field conditions, distributor staffing changes, and competitor updates


• Engage with State Manager and Senior State Manager to hire and develop successful Primos


• Collaborate with distributors, Bacardi Account Managers, and Brand Marketing


• Survey the market to ensure distribution, pricing, point-of-sale materials, displays, and programs are executed to standard


• Review overall market performance, including rate-of-sale drivers, activations, and executions


• Travel to Mammoth approximately once per quarter

Requirements

• Bachelor’s degree strongly preferred or related years of experience


• 3+ years of sales experience, preferably in the spirits or beverage industry


• 2+ years of on/off-premise experience preferred


• Demonstrated knowledge of the on- and off-premise business and factors influencing customer business decisions


• Strong interpersonal, written, and verbal communication skills


• Ability to give presentations to executives, employees, vendors, and customers


• Computer proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook


• Ability to use advanced computer functions, including navigating the Internet


• Ability to travel up to 25%


• Ability to work independently and collaboratively


• Adaptability to changing market conditions and consumer trends


• Strong organizational and dependability skills


• Ability to build and maintain relationships with customers, distributor partners, and internal employees

Core Competencies

Demonstrates expertise in sales strategy development and execution, with a strong focus on building and maintaining customer relationships in the spirits or beverage industry. Proficient in market analysis, budget management, and effective communication to drive sales performance.

Highest-signal resume keywords

• Sales Experience


• Customer Relationship Management


• Market Analysis


• Presentation Skills


• Budget Management

ATS Optimization Keywords

Hard Skills

• Sales Strategy Development


• Market Budget Management


• Retail Finances Knowledge


• On/Off-Premise Business Knowledge


• KPI Goal Delivery

Soft Skills

• Interpersonal Skills


• Organizational Skills


• Dependability


• Adaptability


• Collaboration

Industry Keywords

• Spirits Industry


• Beverage Industry


• Distributor Partnerships


• Competitive Brand Updates


• Point-of-Sale Materials

Tools & Technologies

• Microsoft Office


• Word


• Excel
  
• PowerPoint


• Outlook