Regional Sales Manager, East

Amika, LLC.; New York (NY); Hybrid; USD 60,000 - 100,000; Full time

Job summary

amika, a Brooklyn-born haircare brand, is seeking a Regional Sales Manager to drive growth with our US Professional Distribution network. You will own the territory, partner with distributors and salon teams, and execute sales strategies to expand the brand footprint and in-salon share.

The role requires 3–5 years in professional beauty sales, strong KPI delivery, CRM proficiency, and up to 75% travel. Hybrid location on the East Coast with eligibility to work in the US.

Qualifications

• 3–5 years of experience in professional beauty sales or business development.
• Proven ability to build and execute strategic business plans and deliver against KPIs.
• Experience working with distributor teams and Distributor Sales Consultants.
• Strong analytical, planning, and organizational skills, including CRM and MS Office.
• Excellent interpersonal, presentation, and training skills.
• Self-motivated with ability to manage multiple priorities and travel up to 75%.

Responsibilities

• Develop and execute business plans to drive growth in the assigned territory.
• Build relationships with distributor stakeholders and store teams to expand brand presence.
• Analyze monthly sales data and identify opportunities for performance improvement.
• Communicate with salons, consultants, and distributor management in a timely manner.
• Implement sales strategies, promotions, and marketing plans by territory.
• Represent amika at regional and national events and meetings.
• Ensure proper stock and merchandising for maximum visibility.
• Identify and convert high-potential salons to expand in new doors.
• Monitor territory KPIs and report results aligned with national growth goals.
• Travel within the territory to execute localized growth initiatives.

Skills

Beauty sales

Distributor teams

CRM platforms

MS Office

Analytical skills

Interpersonal skills

Presentation skills

Training skills

Multi-tasking

Job description

Overview

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

Job

The Regional Sales Manager (RSM) is a key driver of growth, working closely in the field with our US Professional Distribution network to support and execute the strategies set forth by amika. The RSM is fully responsible for managing their assigned territory to achieve corporate strategies and key performance indicators (KPIs).

The RSM will partner closely with distributor field sales and store teams to achieve sell-through, expand amika to new doors, and grow the in-salon brand share within existing doors.

Salary & Location

salary: up to $100,000 + bonus

location: hybrid. must be based on the East Coast have the right to work in the US

What you'll do

Business Strategy

• Build long-lasting, strong relationships with all distributor stakeholders (stores, DSCs, leadership teams) in the assigned territory.
• Analyze monthly sales reports for areas of opportunity and develop strategies to improve performance.
• Communicate clearly, consistently, and in a timely manner with salons, sales consultants, distributor management, and all appropriate company team members.
• Create and maintain a competitive atmosphere focused entirely on the achievement of sales goals.
• Prioritize the most urgent and largest business opportunities utilizing strong time management skills.
• Provide efficient feedback to appropriate company personnel regarding the effectiveness of strategies, training, selling tools, and products.

In-Field Strategy

• Take full ownership to build out a proactive, ongoing in-field strategy that clearly outlines how to achieve set goals with the highest return on investment (ROI).
• Maintain a complete understanding of the state of the business in the assigned territory—including goals, results against goals, year-over-year performance, and performance versus overall amika results.
• Execute sales strategies, promotional activities, and marketing plans by territory and per sales channel.
• Represent the company at regional and national conferences, events, and sales or planning meetings.
• Ensure salons and stores are properly stocked and merchandised for maximum visual exposure and ease of shopping.
• Identify, prospect, and convert high-potential target salons to expand the brand footprint into new doors.
• Monitor, track, and regularly report on territory KPIs, ensuring tight alignment with amika’s overarching national growth strategies.
• Implement localized growth initiatives to maximize amika's brand share and shelf space within active salon accounts.

Education

• Collaborate with amika personnel to execute an education strategy that will directly support retail and professional sell-through.
• Identify educational needs and opportunities for all omnichannel points of sale in the territory.
• Provide detailed product knowledge with consistency, professionalism, and brand-aligned verbiage to stores and salons, including how to sell features and benefits to both consumers and professionals.

Must haves

• 3–5 years of experience in professional beauty sales or business development, preferably within the beauty industry.
• Proven ability to build and execute strategic business plans and deliver against KPIs.
• Experience working with distributor teams and Distributor Sales Consultants.
• Strong analytical, planning, and organizational skills, including experience with CRM platforms and Microsoft Office.
• Excellent interpersonal, presentation, and training skills.
• The ability to be self-motivated and manage multiple priorities independently.
• Willingness to travel up to 75% within the assigned territory.