Regional Sales Manager-Central Region

Aprilaire; Madison (WI); On-site; USD 120,000 - 125,000; Full time

Job summary

DriSteem is seeking a Sales Engineer to drive regional growth by leading a network of independent sales reps and HVAC industry partners. Build relationships with engineering firms, design/build teams, and mechanical contractors to expand demand for humidification and evaporative cooling solutions.

Candidates must be authorized to work in the US. Pay range: $120,000-$125,000 salary with commissions and perks.

Qualifications

• Bachelor’s degree in Sales or Mechanical Engineering or equivalent related experience.
• 4 years of technical sales experience in HVAC mechanical or temperature control products with experience in acquiring and developing manufacturer representatives.

Responsibilities

• Plan annual regional sales plans, objectives, and forecasts.
• Build consultative relationships with independent reps and create detailed account management plans.
• Forecast quarterly performance to identify opportunities and threats.
• Plan monthly travel around key opportunities and rep support needs.
• Establish processes to identify upcoming jobs, secure bids, and coordinate with operations.

Skills

HVAC sales

Channel development

Education

Bachelor’s Degree in Sales or Mechanical Engineering

Job description

Overview

Sales Engineer – DriSteem
Drive regional growth for DriSteem by leading and energizing a network of independent sales reps and HVAC industry partners. Build strong relationships with engineering firms, design/build teams, mechanical contractors, and select end users to expand demand for DriSteem’s humidification and evaporative cooling solutions. This role blends strategic channel development, hands‑on sales leadership, and customer insight gathering to strengthen market presence and deliver sustainable, profitable growth—while supporting key sales operations to ensure every opportunity is captured.

Candidates must be authorized to work in the US.

Pay range: $120,000-$125,000 salary with opportunities for commissions and other perks.

Candidates should live in one of these states: Alabama, Colorado, Illinois, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Ohio, Oklahoma, Texas, or Wisconsin

Responsibilities

PLANNING

• Develop annual regional sales plans, objectives, and forecasts aligned with overall business‑unit goals.
• Build consultative relationships with independent sales representatives and create detailed account management plans.
• Forecast quarterly performance to identify major opportunities, competitive threats, and year‑end outcomes.
• Plan monthly travel strategically around key opportunities and rep support needs while maintaining a balanced rotation across all offices.
• Establish processes to identify upcoming jobs and projects, secure bids, and coordinate internal reviews with operations, sourcing, and engineering.
• Create customized marketing plans for major customers, including trade show and association event participation.
• Monitor representative network performance and recommend corrective actions for territory management and marketing execution.
• Maintain a continuous, data‑driven project pipeline using Zoho analytics and other internal tools.
• Manage pricing multiplier requests and support cost evaluations, including anticipated manufacturing savings.

EXECUTION

• Drive overall sales performance within the designated region, ensuring alignment with corporate objectives.
• Support independent reps directly while effectively leveraging Inside Sales, Technical Support, and Sales Application Engineers.
• Serve as a technical and application resource for customers, resolving issues quickly by coordinating with internal teams.
• Respond to customer inquiries, prepare pricing, process sales orders indirectly, and expedite orders to maximize sales effectiveness.
• Listen to customer requests and prepare information for quoting through Sales Application Engineers.
• Assist with departmental functions such as resolving service issues and supporting account receivables.
• Collaborate with Regional Sales Managers, OEM Channel Manager, Marketing, and the Director of Sales on major strategies and branding initiatives.
• Provide competitive insights to internal teams to influence product enhancements and future development.

MARKET DEVELOPMENT

• Develop and expand a high‑performing network of independent sales representatives to drive regional growth.
• Promote product awareness and technical capability with consultants, engineers, and project representatives to secure basis‑of‑design positions.
• Cultivate new customer relationships at the installing‑contractor level and support product promotion to specifying engineers.
• Display strong external awareness of market conditions, customer needs, and competitive activity to identify strategic opportunities.
• Coordinate and participate in regional and national trade shows as directed by the Director of Sales.
• Focus on business‑to‑business consultations and rep development through technical training and project support.

CUSTOMER BASE PROMOTION RESPONSIBILITIES

• Develop and deliver promotional presentations to engineering firms, design/build firms, mechanical contractors, and end users.
• Educate and promote selection software (DriCalc) to engineering community and Rep Agencies.
• Assist engineers, mechanical contractors, and Sales Reps in product selection and
• Follow up on vertical market leads generated by marketing or other
• Assist tech services with post sale situations to resolve field

Qualifications

• Bachelor’s Degree in Sales or Mechanical Engineering or equivalent related experience
• 4 years of technical sales experience in HVAC mechanical or temperature control products with experience in acquiring and developing manufacturer representatives
• Travel required: 50–60% in specific key markets

LinkedIn Tag

Claudine Baccheschi #LI-CB1