Regional Sales Manager, Cardlock

World Fuel Services; Auburn (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

World Fuel Services is seeking a high-impact Regional Manager, Cardlock Sales to drive growth across California's cardlock fueling market. You will lead a field-based sales team, acquire new customers, grow fuel volumes, and expand market share while delivering exceptional service.

This role combines strategic leadership with hands-on execution in one of the country's busiest transportation hubs, requiring travel throughout Southern California and a proven ability to mentor regional teams.

Qualifications

• 5+ years of progressive B2B sales experience in relevant industries.
• 2+ years of sales leadership or people management.
• Proven track record of revenue growth and profitability.
• Willingness to travel throughout Southern California.
• Experience leading geographically dispersed teams.

Responsibilities

• Lead, coach, and develop a team of Cardlock Sales Representatives across Southern California. Establish clear goals, expectations, and performance metrics.
• Develop and execute regional sales plans that increase fuel volumes, margins, and market share. Identify new business opportunities and expand existing customer relationships.
• Collaborate with sales representatives on strategic accounts and high-value opportunities; support negotiations and customer retention strategies.
• Provide regular business updates, forecasts, and performance insights to leadership; leverage CRM tools for forecasting and territory management.

Skills

B2B sales

Sales leadership

Business development

Customer relationships

Education

Bachelor's degree in Business/Marketing/Sales

Tools

CRM software

Job description

Regional Manager, Cardlock Sales Northern California (Remote Field-Based) Lead Growth Across One of California's Largest Commercial Fuel Markets

At World Fuel, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger together, we promote an environment where individuals can thrive.

World Fuel is seeking a high-impact sales leader to drive growth across our cardlock fueling business in Southern California. As Regional Manager, Cardlock Sales, you will lead a team of sales professionals responsible for acquiring new customers, growing fuel volumes, increasing market share, and strengthening customer relationships throughout the region. This role combines strategic leadership with hands-on sales execution, offering the opportunity to directly influence business performance in one of the country's most active transportation and logistics markets.

If you're passionate about developing high-performing teams, building customer relationships, and delivering measurable sales results, we'd love to hear from you.

Why This Role Matters

Cardlock fueling plays a critical role in helping commercial fleets, transportation companies, contractors, municipalities, and businesses keep their operations moving efficiently. In this role, you'll lead regional growth initiatives, develop sales talent, expand our customer base, and create market strategies that drive profitable fuel volume growth while delivering exceptional service to customers.

What You'll Do

Lead and Develop a High-Performing Sales Team

Lead, coach, and develop a team of Cardlock Sales Representatives across Southern California. Establish clear goals, expectations, and performance metrics. Conduct regular field visits to provide coaching, customer support, and sales guidance. Hire, onboard, mentor, and retain top sales talent. Foster a culture of accountability, collaboration, and customer focus.

Drive Revenue and Market Growth

Develop and execute regional sales plans that increase fuel volumes, margins, and market share. Identify new business opportunities and expand existing customer relationships. Partner with sales representatives on strategic accounts and high-value opportunities. Support negotiations, contract discussions, and customer retention strategies. Drive consistent pipeline development and sales activity throughout the region.

Deliver Strategic Leadership

Analyze market trends, customer needs, competitor activity, and regional performance to identify growth opportunities. Utilize CRM tools and data analytics to improve forecasting, territory management, and sales effectiveness. Collaborate closely with operations, marketing, customer service, credit, and leadership teams to ensure a world-class customer experience. Provide regular business updates, forecasts, and performance insights to leadership.

What We're Looking For

Required Qualifications

• 5+ years of progressive B2B sales experience, preferably in fuel, fleet fueling, transportation, logistics, energy, industrial services, or related industries.
• 2+ years of sales leadership or people management experience.
• Proven track record of achieving and exceeding revenue, growth, and profitability goals.
• Experience leading geographically dispersed teams.
• Strong customer relationship management and business development skills.
• Valid driver's license and ability to travel regularly throughout Southern California.

Preferred Qualifications

• Experience within cardlock, commercial fueling, fleet services, petroleum, transportation, or logistics industries.
• Knowledge of fleet fueling, cardlock programs, fuel pricing, and commercial fuel markets.
• Experience using CRM systems and sales performance tools.
• Bachelor's degree in Business, Marketing, Sales, or a related discipline.

Success in This Role

• Grow regional cardlock fuel volumes and profitability.
• Increase customer acquisition and retention.
• Expand World Fuel's presence within key commercial transportation markets.
• Develop a highly engaged, high-performing sales team.
• Deliver accurate forecasts and a healthy sales pipeline.
• Build lasting customer relationships that support long-term business growth.

Why Join World Fuel?

At World Fuel, you'll join a company that helps keep businesses, fleets, and communities moving every day. You'll have the opportunity to lead a high-impact sales team, influence regional growth strategy, and build meaningful customer relationships while working for a global leader in energy and fuel solutions.

#WFS #LI-TB1

World Fuel is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

World Fuel Services, Inc.

At World Fuel, our people "Fuel Their Careers".

We work in more than 150 locations worldwide and come from a diverse range of cultural backgrounds that offer an equally diverse range of skills.

As a global leader in the fuel industry, World Fuel offers exceptional individuals the opportunity to become part of a truly successful international corporation.

We are proud to be among the Fortune 100 companies.