Regional Sales Manager

Franklin Electric

United States

On-site

USD 90,000 - 150,000

Full time

14 days+

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Job summary

Franklin Electric Energy Systems is seeking a Regional Sales Manager in Madison, WI to drive revenue across the United States. You will shape sales strategies, manage key accounts, and lead business development with distributors and utilities.

Strong communication and negotiation skills are essential for successful market engagement and growth. The role emphasizes cross-functional collaboration, strategic planning, and delivering customer-focused solutions within the grid and energy

Qualifications

Bachelor’s degree in business, engineering or a related field.
5–7 years of relevant sales, product management, business development, or related experience.
Proven ability to build and maintain customer relationships with key decision-makers.
Strong analytical and problem-solving skills and ability to manage multiple priorities.

Responsibilities

Develop and manage sales activities and selling capabilities within the assigned geographic region.
Monitor and maintain regional sales goals and performance metrics.
Create short- and long-term regional forecasts and go-to-market plans to achieve revenue objectives.
Identify and pursue new business opportunities to drive regional growth.
Maintain and grow existing customer accounts through ongoing relationship management.

Skills

Communication

Customer relationship management

Strategic selling

Forecasting

Negotiation

Industry knowledge

Education

Bachelor’s degree in business, engineering or related field

Tools

CRM software

Microsoft Office

Salesforce

Job description

Description

At Franklin Electric Energy Systems, our Grid Solutions business delivers innovative technologies that help utilities and industrial customers monitor, protect, and optimize critical electrical infrastructure.

Department: Sales / Marketing

Location: US - Wisconsin - Madison

Description

As a Regional Sales Manager, you will be responsible for analyzing, developing, and executing sales strategies across the United States (lower 48). In this role, you will drive revenue growth through strategic account management, business development, and customer engagement. Working closely with customers, channel partners, and internal stakeholders, you will help expand market presence while delivering solutions that meet customer and business needs.

Key Responsibilities

Regional Sales Strategy & Growth

Develop and manage sales activities and selling capabilities within the assigned geographic region.

Monitor and maintain regional sales goals and performance metrics.

Develop short- and long-term regional forecasts, sales strategies, and go-to-market plans to achieve revenue objectives.

Analyze market opportunities, competitive trends, and customer demands to support strategic planning.

Identify and pursue new business opportunities to drive regional growth.

Develop account strategies that support long-term customer engagement and profitable growth.

Account Management & Customer Development

Maintain and grow existing customer accounts through ongoing relationship management and customer engagement.

Cultivate and develop new account prospects within the assigned territory.

Build strong relationships with customer decision-makers to ensure Franklin Electric products are specified and maintained in customer applications and projects.

Serve as the primary sales contact for assigned national accounts.

Lead pricing discussions, negotiate contracts, and facilitate purchase agreements.

Collaborate with internal teams to resolve customer concerns and ensure a positive customer experience.

Market Development & Industry Engagement

Partner with the Marketing team to ensure traditional sales collateral and digital marketing efforts align with customer and market requirements.

Coordinate and participate in regional and national trade shows, seminars, and industry events.

Represent Franklin Electric professionally while promoting products, services, and capabilities.

Provide market intelligence and customer feedback to support product development and strategic business initiatives.

Strengthen customer and industry relationships that contribute to long-term business success.

Sales Operations & Business Execution

Maintain accurate sales forecasts, pipeline activity, and account information.

Monitor nationwide performance and adjust sales plans to meet established objectives.

Performs proficient utility industry system project estimating tasks for channel partners and end users.

Prepare sales reports, presentations, and business updates for leadership.

Collaborate with cross-functional teams to support customer projects, product launches, and business initiatives.

Requires 50% business travel within the region defined.

Perform other related duties as required or assigned.

Skills Knowledge and Expertise

What You Bring

Bachelor’s degree in business, Business Management, Marketing, Engineering Technology, or a related field.

5-7 years of relevant experience in sales, product management, business development, or a related field.

Strong communication skills with the ability to effectively present information and respond to questions in one-on-one and small group settings.

Proven ability to build and maintain customer relationships while influencing key decision-makers.

Demonstrated analytical and problem-solving skills.

Ability to make sound business decisions that impact customer relationships and business performance.

Strong organizational skills with the ability to manage multiple priorities and work independently.

Ability to maintain confidentiality and exercise discretion with sensitive business information.

Proficiency in Microsoft Office applications.

Skills Knowledge and Expertise

Experience selling technical, industrial, electrical, utility, or infrastructure-related products.

Prefer knowledge of utility operations, grid monitoring systems, or energy industry applications.

Experience working with distributors, utilities, engineering firms, or industrial customers.

Experience developing territory growth plans and executing regional sales strategies.

Familiarity with contract negotiations, forecasting, and sales performance analysis.

Effectively communicates information and responds to questions in person-to-person and small group situations with customers, clients, the public, and other employees of the organization.

Plans the time, method, manner, and/or performance sequence of own work; may also occasionally assist in planning work assignments performed by others within a limited area of operation.

Key Competencies