Regional Sales Manager

WAC Lighting; Port Washington (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

WAC Lighting is seeking a Regional Sales Manager to oversee relationships with customers and sales representatives in the designated territory. You will develop and implement strategic plans to meet sales goals, expand market share, and drive growth through market insights and cross‑functional collaboration.

The role requires strong leadership, a proven track record in the lighting industry, and the ability to manage a field sales force.

Qualifications

• Minimum 5+ years of Sales leadership experience with a proven track record of success managing an independent sales force within the Lighting industry.
• Bachelor’s Degree or equivalent related professional experience.
• Proven strategic planning and execution skills in a fast paced, challenging selling environment.
• Proven history of being self-directed, with the ability to achieve results independently.
• Ability and willingness for up to 80% travel within the assigned territory.
• Proven ability to exercise sound judgment and discretion.
• Residing within the designated territory is a plus.

Responsibilities

• Develop and execute strategic sales plans that achieve sales targets.
• Manage and drive performance of external Sales Reps in specified territory.
• Build and maintain strong internal and external relationships to achieve increased sales.
• Closely coordinate with the Inside Business Development Team and the Outside Independent Sales Rep Force to drive growth objectives.
• Develop and implement monthly strategic plans for the achievement of sales targets within the assigned territory.
• Manage Sales Reps in the specified region to develop new business and increase overall sales. Train and developing Independent Sales Reps, ensuring the Reps dedicate sufficient time to the designated product line with the objective to increase sales.
• Identify customer concerns and issues within the designated territory and collaborate with internal resources to achieve timely resolution.
• Collaborate closely with Sales Reps and internal teams drive promotional activities to achieve sales targets.
• Develop creative programs to achieve sales targets with focus on budget requirements to maintain profitability.
• Drive and evaluate the performance of each independent sales representative group and provide make recommendations for hiring/termination as needed.
• Conduct in field market research to analyze market trends, competitor activities and customer needs to identify and present opportunities for growth through new product recommendations, ideas including target market, necessary listings, suggested price points and anticipated sales forecasts.
• Own the account maintenance process, closely collaborating with internal departments including and not limited to Credit/Collections and Returns to resolve issues as needed. Manage accounts within approved expense, returns and discount budgets requirements.

Skills

Sales leadership

Strategic planning

Relationship management

Travel readiness

Education

Bachelor’s Degree

Job description

Position Summary:

The Regional Sales Manager is responsible for the overall relationship management of Customers and Sales Reps in the specified territory, and developing and implementing strategic plans to meet sales goals and increase market share while identifying and exceeding customer expectations. Additionally, the Regional Sales Manager holds a pivotal role in collecting and analyzing market, competitor research and data analysis to inform and drive growth opportunities.

Key Responsibilities:

• Develop and execute strategic sales plans that achieve sales targets.


• Manage and drive performance of external Sales Reps in specified territory.


• Build and maintain strong internal and external relationships to achieve increased sales.


• Closely coordinate with the Inside Business Development Team and the Outside Independent Sales Rep Force to drive growth objectives.


• Develop and implement monthly strategic plans for the achievement of sales targets within the assigned territory.


• Manage Sales Reps in the specified region to develop new business and increase overall sales. Train and developing Independent Sales Reps, ensuring the Reps dedicate sufficient time to the designated product line with the objective to increase sales.


• Identify customer concerns and issues within the designated territory and collaborate with internal resources to achieve timely resolution.


• Collaborate closely with Sales Reps and internal teams drive promotional activities to achieve sales targets.


• Develop creative programs to achieve sales targets with focus on budget requirements to maintain profitability.


• Drive and evaluate the performance of each independent sales representative group and provide make recommendations for hiring/termination as needed.


• Conduct in field market research to analyze market trends, competitor activities and customer needs to identify and present opportunities for growth through new product recommendations, ideas including target market, necessary listings, suggested price points and anticipated sales forecasts.


• Own the account maintenance process, closely collaborating with internal departments including and not limited to Credit/Collections and Returns to resolve issues as needed. Manage accounts within approved expense, returns and discount budgets requirements.

Critical Success Factors:

• Open the target number of new accounts.


• Grow sales in assigned territory to meet and exceed designated targets.

Requirements:

• Minimum 5+ years of Sales leadership experience with a proven track record of success managing an independent sales force within the Lighting industry.


• Bachelor’s Degree or equivalent related professional experience.


• Proven strategic planning and execution skills in a fast paced, challenging selling environment.


• Proven history of being self-directed, with the ability to achieve results independently.


• Ability and willingness for up to 80% travel within the assigned territory.


• Proven ability to exercise sound judgment and discretion.


• Residing within the designated territory is a plus.

We recognize people as our most valuable asset. Our competitive salary and benefits package includes: paid time off; medical & dental coverage (including family coverage), vision, life, 401(k); tuition assistance; and continuous training and development. Due to the high volume of applications, only candidates who meet the qualifications will be contacted.

WAC is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, sexual orientation, national origin, age, disability, genetics, or any other protected characteristic. In addition to federal law requirements, WAC complies with applicable state and local laws governing non-discrimination in employment in all of its locations. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training.

Please note, all responsibilities outlined in the above job description are subject to change as needed. All efforts will be made to ensure proper notice is given for changes in responsibilities