Regional Sales Manager

YER USA; New Jersey; On-site; USD 120,000 - 180,000; Full time

Job summary

YER USA is seeking a Regional Sales Manager to lead direct sales in the Northeast region (New York, Pennsylvania, New Jersey, New England). The candidate will drive revenue growth and manage a high-potential territory with 60-80% travel expected.

The ideal candidate demonstrates hunter mentality, strategic sales skills, and strong consultative selling capabilities, with experience selling complex manufacturing equipment and a solid technical grasp of sheet-metal fabrication processes.

Qualifications

• 2–7+ years of experience selling industrial machinery or fabrication equipment to OEMs, Tier-1s, or job shops.
• Proven track record as a new-business hunter and value-seller with complex or automated solutions.
• Strong technical fluency in sheet-metal fabrication processes and automation ROI discussions.
• Proficiency with CRM tools (Salesforce) and long-cycle enterprise sales.
• Excellent communication skills across all levels from shop floor to executive leadership.

Responsibilities

• Conduct territory mapping to identify high-potential customers and build a robust pipeline.
• Prepare and present technical and commercial proposals with correct pricing and terms; drive negotiations.
• Collaborate with 2D Laser & Systems Specialists and Sales Ops to validate options and ensure accurate terms.

Skills

Territory mapping

Lead generation

Sales negotiations

CRM Salesforce

Communication skills

Tools

Salesforce CRM

Job description

Area of consideration: New York, Pennsylvania, New Jersey, New England.

The company:

Our client is a global leader in advanced sheet metal fabrication machines and technologies, recognized for its innovation, precision engineering, and end-to-end manufacturing solutions. With a comprehensive portfolio—including laser cutting systems, punching and bending machines, automation modules, and fully integrated Industry 4.0 production lines—The Company supports customers across automotive, aerospace, electronics, heavy equipment, and general industrial manufacturing. The company is known for delivering high-performance equipment that boosts productivity, efficiency, and reliability while reducing operating costs. Its strong international footprint, robust service network, and commitment to continuous technological improvement make the company a trusted partner for manufacturers seeking to modernize and scale their operations.

The role:

On behalf of our client, we are searching for a Regional Sales Manager to manage direct sales in the Northeast (New York, Pennsylvania, New Jersey, New England). The candidate will be responsible for increasing sales revenue in the area. 60-80% of travel in the territory is expected.

The candidate:

To be successful, you need a hunter mentality; you possess good initiative, strong teamwork abilities, a strategic and solution-driven approach, and excellent consultative sales skills. In this role you will:

• Conduct comprehensive territory mapping to identify high-potential customers and underpenetrated segments. Proactively generate new leads through outreach, networking, and onsite visits, and build a robust pipeline spanning OEMs, Tier-1 suppliers, and job shops.
• Prepare, present, and manage high-quality technical and commercial proposals, ensuring that equipment options, duties, pricing, and terms are correct and competitively positioned. Drive the negotiation process with decision-makers, guiding opportunities through each stage of the sales cycle. Maintain accurate forecasting, pipeline health, and deal visibility for internal stakeholders.
• Work closely with 2D Laser & Systems Specialists and Sales Operations to validate all technical options, confirm feasibility, assess risks, and ensure commercial terms are fully accurate and aligned with customer requirements.

Required Qualifications:

• 2–7+ years of experience selling industrial machinery or fabrication equipment (sheet metal) or adjacent technologies (tooling, coil-line, complementary machines) to similar customers.
• Proven track record as a new-business hunter and value-seller with complex or automated solutions.
• Strong technical fluency in sheet-metal fabrication processes (laser cutting, punching, forming, panel bending) and confidence discussing automation and software-driven ROI.
• Proficiency with CRM tools (Salesforce), opportunity planning, and long-cycle enterprise sales.
• Excellent communication skills across all levels from shop floor to executive leadership.

Nice to Have

• Background as an Applications Engineer or Service Coordinator transitioning into sales, or prior success selling tooling, coil-line, or complementary equipment.
• Experience closing integrated systems in the $3M–$10M+ range.
• An existing network within the territory in HVAC, data centers, appliances, elevators, and OEM/Tier-1/job-shop markets.