Sales Representative (South Dade)

MBG Florida; Dade City (FL); On-site; USD 42,000 - 65,000; Full time

Job summary

Morales Beverage Group in South Florida seeks a Sales Representative, On-Premise to drive distribution and growth across bars, restaurants, hotels and venues. You will develop new accounts, strengthen relationships, and support sales objectives with brand initiatives.

The role emphasizes engagement with decision-makers, menu placements and staff education to elevate MBG’s spirits portfolio in the on-premise channel.

Qualifications

• 21 years or older with a HS diploma or GED.
• 2+ years of beverage alcohol sales experience (On-Premise preferred).
• Strong spirits knowledge and ability to build relationships.
• Proven track record in achieving sales goals and programs.
• Proficient with Microsoft Office; good communication.
• Valid Florida driver's license and clean driving record.
• Able to travel locally and attend meetings as required.
• Background and drug screening required.

Responsibilities

• Account management: build and grow on-premise spirits accounts in assigned territory.
• Sales execution: meet or exceed monthly, quarterly, yearly goals and drive distribution.
• Brand activation: coordinate tastings, promotions, menu features, and training.
• Reporting: log orders, activity, and territory data; monitor incentives and program results.

Skills

Strong Spirits knowledge

Sales experience

Communication skills

Time management

Proactive / initiative

Microsoft Office skills

Florida Driver's license

Education

High School Diploma or GED

Job description

About this position

About MBG Florida

Established in 1989, Mexcor is a family‑owned, multi‑generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Mexcor and its family of businesses include MBG and Mexcor International, among many other companies. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, Mexcor has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. Mexcor has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. Mexcor offers a carefully curated, diverse portfolio of top‑quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Morales Beverage Group of FL seeks a Sales Representative, On‑Premise for the South Dade and nearby territories. We have a competitive compensation package with a wide range of benefits for full‑time employees.

Job Description

Reporting to the On‑Premise Manager, the Sales Representative, On‑Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on‑premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long‑term partnership.

The Sales Representative enhances brand presence by engaging directly with on‑premise decision‑makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point‑of‑sale activation to support overall sales objectives.

Duties and Responsibilities

• Account Management: Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues. Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking. Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership. Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities. Ensure proper pricing, distribution, and inventory levels across assigned accounts. Resolve order, delivery, billing, and service‑related issues in a timely and professional manner. Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution: Meet or exceed monthly, quarterly, and annual sales goals. Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach. Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility. Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Brand Building & Activation: Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives. Secure and maintain menu listings, cocktail features, and brand visibility within accounts. Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy. Ensure point‑of‑sale materials and brand standards are properly executed. Serve as a brand ambassador for assigned portfolios within the on‑premise market.
• Reporting & Administration: Plan weekly routes, pre‑plans, and territory strategies to maximize productivity. Accurately enter orders, account activity, and notes into the CRM system. Track incentives, performance metrics, and program execution. Maintain compliance with company policies and all applicable Texas alcohol regulations. Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Behavior and Communication Expectations

Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement. A high level of professionalism and confidentiality is crucial to this role. Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:

• Being approachable at all times
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top – down
• Responsive – We do what we say in a timely manner rige>Asserted content Conservative indeed li>
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

Competencies

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions.

Physical Requirements

Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device. Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping. Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs. Requires driving daily to and from customer accounts within assigned territories.

Qualifications

• 21 years or older, High School Diploma or GED
• Strong Spirits knowledge preferred
• 2+ years of beverage alcohol sales experience (On‑Premise preferred)
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives
• Strong PC application skills in Microsoft Office Suite
• Ability to manage multiple projects effectively and professionally
• Excellent communication skills and the ability to interact across teams in a fast‑paced environment while building relationships
• Must be proactive, resourceful, and efficient
• This position requires attendance at local meetings, local travel and occasional out‑of‑town travel
• Hold a valid and current Florida driver’s license within MVR policy guidelines throughout employment
• Ensure reliable, insured transportation, in accordance with company policy (minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage)
• Must be able to pass a background and drug screening for hire and randomly throughout employment

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Equal Employment Opportunity

Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Drug‑Free Workplace

Drug-Free Workplace: The Company is committed to maintaining a safe, healthy, and productive work environment. Employees are expected to report to work free from the effects of illegal drugs, alcohol, marijuana/THC, or any substance that may impair their ability to perform their job safely and effectively. Employment may be contingent upon successfully passing applicable drug and alcohol screenings, and employees may be subject to testing as permitted by company policy and applicable law.

At‑Will Employment

Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.