Regional Sales Manager

Alamo Group Inc.; Lake Wales (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Petersen Industries is seeking a results-driven Territory Sales Manager to grow sales, strengthen dealer relationships, and support municipal and contractor customers across an assigned region. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands‑on equipment demonstrations.

The ideal candidate is a consultative sales professional with strong industrial, municipal, contractor, or equipment‑sales experience.

Qualifications

• Consultative sales experience in industrial, municipal, contractor, or equipment sales.
• Strong ability to grow regional sales and develop dealer networks.
• Experience training customers and dealer teams on product features and programs.

Responsibilities

• Drive regional sales growth and create new dealer, contractor, and municipal opportunities.
• Train customers and dealer teams on product features and sales strategies.
• Build and maintain dealer and customer relationships and lead territory meetings.
• Forecast demand, set inventory, and coordinate delivery and order frequency.
• Prepare sales reports, budgets, and margin analyses; monitor market updates.
• Collaborate with Sales/Marketing to resolve issues and identify opportunities.
• Maintain CRM data accurately; provide hands-on product demonstrations at customer sites.

Skills

Territory management

Dealer relationships

Forecasting

CRM proficiency

Tools

CRM software

Job description

Regional Sales Manager – Petersen Industries

Petersen Industries is seeking a results-driven Territory Sales Manager to grow sales, strengthen dealer relationships, and support municipal and contractor customers across an assigned region. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands‑on equipment demonstrations.

The ideal candidate is a consultative sales professional with strong industrial, municipal, contractor, or equipment‑sales experience. You will serve as a trusted product expert for dealers and customers while partnering closely with Sales and Marketing leadership to identify opportunities, improve market position, and achieve territory growth goals.

Key Responsibilities

• Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.
• Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.
• Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.
• Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.
• Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive‑market updates.
• Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.
• Maintain accurate account, contact, and opportunity information in the CRM system.
• Conduct hands‑on equipment demonstrations at customer sites and provide ongoing sales‑team guidance.

Alamo Group is proud to be an Equal Employment Opportunity, affirmative action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status. We maintain a drug‑free workplace and perform pre‑employment substance abuse testing (where permitted by law).