Regional Sales Manager

Alamo Group; Lake Wales, Northern (FL, KY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Alamo Group's Petersen Industries division is seeking a results-driven Regional Sales Manager to lead territory growth across a designated region, focusing on dealers, municipal and contractor customers. This field-based role combines strategy, forecasting, product training, and hands-on equipment demonstrations to drive market expansion and customer development.

The ideal candidate will have 4+ years in industrial equipment sales, excellent communication, and the ability to travel within the

Qualifications

• Bachelor’s degree or equivalent experience.
• 4+ years of progressive sales experience in industrial/municipal/contractor markets.
• Strong communication, negotiation, organization, and relationship-management skills.
• Experience with forecasting, territory planning, CRM, spreadsheets, and sales reporting.

Responsibilities

• Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.
• Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.
• Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.
• Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.
• Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.
• Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.
• Maintain accurate account, contact, and opportunity information in the CRM system.
• Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

Skills

Sales expertise

Customer relationships

Negotiation

Forecasting

CRM proficiency

Education

Bachelor’s degree or equivalent

Tools

CRM systems

Spreadsheets

Job description

Regional Sales Manager – Petersen Industries

Petersen Industries is seeking a results-driven Territory Sales Manager to grow sales, strengthen dealer relationships, and support municipal and contractor customers across an assigned region. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands-on equipment demonstrations.

The ideal candidate is a consultative sales professional with strong industrial, municipal, contractor, or equipment-sales experience. You will serve as a trusted product expert for dealers and customers while partnering closely with Sales and Marketing leadership to identify opportunities, improve market position, and achieve territory growth goals.

Key Responsibilities

Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.

Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.

Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.

Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.

Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.

Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.

Maintain accurate account, contact, and opportunity information in the CRM system.

Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

Qualifications

Bachelor’s degree or equivalent experience.

Four or more years of progressive sales experience, preferably in industrial, municipal, contractor, equipment, or related markets.

Strong communication, negotiation, organization, problem-solving, and relationship-management skills.

Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting.

Ability to travel frequently within the assigned territory, attend trade shows, and maintain an insurable driving record.

Ability to climb on equipment and lift up to 50 pounds during product demonstrations.

EEO Statement

EOE Minorities/Females/Protected Veterans/Disabled. Drug Free Workplace

Alamo Group is proud to be an Equal Employment Opportunity, Aff…

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