Regional Sales Manager

Bush Hog; Lake Wales, Northern (FL, KY); Hybrid; USD 70,000 - 120,000; Full time

Job summary

Petersen Industries is seeking a results-driven Regional Sales Manager to grow sales across an assigned region, strengthen dealer relationships, and support municipal and contractor customers. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands-on equipment demonstrations.

The ideal candidate has progressive sales experience in industrial or equipment markets, excels in communication and negotiation, and is willing to

Qualifications

• Bachelor’s degree or equivalent experience.
• Four or more years of progressive sales experience in industrial, municipal, contractor, or related markets.
• Strong communication, negotiation, organization, problem-solving, and relationship-management skills.
• Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting.

Responsibilities

• Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.
• Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.
• Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.
• Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.
• Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.
• Partner with Sales and Marketing leadership to resolve customer issues and identify new product opportunities.
• Maintain accurate account, contact, and opportunity information in the CRM system.
• Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

Skills

Territory management

Sales forecasting

Dealer relationships

Product demonstrations

Negotiation

Communication

Education

Bachelor’s degree or equivalent experience

Tools

CRM systems

Job description

Regional Sales Manager – Petersen Industries

Petersen Industries is seeking a results-driven Territory Sales Manager to grow sales, strengthen dealer relationships, and support municipal and contractor customers across an assigned region. This field-based role combines strategic territory management, product training, forecasting, customer development, and hands-on equipment demonstrations.

The ideal candidate is a consultative sales professional with strong industrial, municipal, contractor, or equipment-sales experience. You will serve as a trusted product expert for dealers and customers while partnering closely with Sales and Marketing leadership to identify opportunities, improve market position, and achieve territory growth goals.

Key Responsibilities

Drive regional sales growth and develop new dealer, contractor, and municipal customer opportunities.

Train customers and dealer sales teams on product features, benefits, programs, and sales strategies.

Build and maintain customer relationships; lead territory meetings and represent Petersen Industries at trade shows.

Forecast sales demand, recommend inventory levels, and coordinate delivery schedules and order frequency.

Prepare sales forecasts, budgets, sales reports, margin analysis, and competitive-market updates.

Partner with Sales and Marketing leadership to resolve customer issues, assess product availability, and identify new product opportunities.

Maintain accurate account, contact, and opportunity information in the CRM system.

Conduct hands-on equipment demonstrations at customer sites and provide ongoing sales-team guidance.

Qualifications

Bachelor’s degree or equivalent experience.

Four or more years of progressive sales experience, preferably in industrial, municipal, contractor, equipment, or related markets.

Strong communication, negotiation, organization, problem-solving, and relationship-management skills.

Experience with forecasting, territory planning, CRM systems, spreadsheets, and sales reporting.

Ability to travel frequently within the assigned territory, attend trade shows, and maintain an insurable driving record.

Ability to climb on equipment and lift up to 50 pounds during product demonstrations.

EEO Statement

EOE Minorities/Females/Protected Veterans/Disabled. Drug Free Workplace

Alamo Group is proud to be an Equal Employment Opportunity, Aff…

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email [e-mail] .