Regional Sales Manager

Red Bull; Columbus (OH); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401k Match

Family Leave

PTO & Holidays

Pet Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking a Regional Sales Manager to drive strategy execution across selected regions for a major national chain. You will oversee shelf distribution, pricing, promotions, and permanent merchandising while aligning with HQ directives.

Requirements include 4+ years in Sales/KAM, strong analytical, negotiation, and communication skills, and proficiency in Excel and PowerPoint. Base salary ranges from $92,000 to $138,000 plus incentives, with comprehensive benefits.

Qualifications

• 4+ years in Sales and Key Account Management, with a track record of success.
• Experience with chain accounts across channels, preferably grocery/convenience.
• Strong analytical and data-driven decision-making abilities.

Responsibilities

• Sell and execute Red Bull’s strategy within assigned regions for a national chain.
• Manage shelf distribution, pricing, promotions, and POS materials per Channel Strategy.
• Lead ROI analyses of promotions, and share insights with HQ and partners.
• Build and maintain relationships with regional decision-makers and distributors.
• Conduct quarterly business reviews with internal and external stakeholders.

Skills

Sales & KAM

Analytical skills

Communication

Negotiation

Self-motivated

Tools

Excel

PowerPoint

Job description

The Regional Sales Manager’s (RSM’s) main priority is to sell and execute Red Bull’s strategy and initiatives within an assigned group of regions, zones, or banners for a specific national chain.

All the responsibilities we'll trust you with:

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Executes distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional, zone, and banner schematics reflect Red Bull standards and chain HQ directives related to product flow and package mix. Price: Sells Red Bull’s recommended pricing program by using best practices and available tools. Customizes presentations to better address customer needs. Recommends key account pricing that aligns with national RBNA standards and target price ranges. Promotion: Develops an annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with customer needs. Ensures all promotions are supported by effective POS materials and incremental displays. Quality Points of Distribution (QPOD): Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI before recommending specific POS materials or customized solutions. Executes merchandising in line with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes a “wiring model” that ensures communication with all regional chain decision-makers. Routinely engages in activities to build partnerships and “wire” relationships at the regional, zone, and banner levels within assigned chains. Establishes the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs) across the country.

BUDGETS/ANNUAL PLANNING

Ensures regional, zone, and banner compliance with annual Customer Marketing Agreements established by chain headquarters for all designated areas of responsibility. Manages travel and entertainment expenses within the assigned budget. Manages the annual budget for FOAs and distributor spending.

BUSINESS ANALYSIS

Works with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programs and promotions. Works with the Category Management Team to evaluate ROI for “pay-for-space” agreements and communicates key learnings to the Channel Lead. Drives post-promotion analysis, in collaboration with the Category team, after all programs to evaluate promotional effectiveness. Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and improve understanding of consumer purchase patterns. Thoroughly analyzes business and customer sales to define priorities and areas of focus.

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business performance, channel competition, opportunities, and related topics. Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation from competitors. Provides energy category insights that drive changes in promotion, pricing, distribution, and merchandising practices. Routinely engages in activities to build relationships and develop connections within key accounts beyond the buyer level.

COMMUNICATION & TEAM WORK

Uses appropriate communication processes to keep DPs and DPMs informed of regional/zonel/banner level programs and initiatives for their assigned chains Routinely visits DPs to ensure personal contact and open lines of communication Maintains open communication with relevant Region & DP personnel to ensure effective program implementation

Your areas of knowledge and expertise that matter most for this role:

• Minimum of 4 years of experience in Sales and Key Account Management, with a strong track record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
• Experience working with chain accounts across multiple channels, preferably grocery and/or convenience.
• Strong analytical skills, with experience using internal and external data sources.
• Excellent communication and active listening skills.
• Strong negotiation skills.
• Innovative, solution-oriented mindset.
• Self-motivated and able to work independently.
• Must be highly proficient in Microsoft Excel and PowerPoint.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.