Regional Sales Manager

Redbull; Charlotte (NC); On-site; USD 85,000 - 132,000; Full time

Benefits offered by this job

Medical

Dental and Vision

401k Match

Family Leave

PTO & Holidays

Pet

Legal

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking a senior sales lead to manage regions,banners and divisions, ensuring strategies are reflected in distribution and pricing. The role develops annual promotions, negotiates with key accounts, and analyzes ROI to optimize merchandising and displays.

You will build essential regional relationships, coordinate with HQ, and drive post-promotion insights to inform future strategy. Base salary ranges reflect US market expectations and offer incentives.

Qualifications

• Minimum 4 years Sales and Key Account experience in beverage, CPG, or FMCG sectors.
• Experience across multiple chains and channels preferred.
• Strong analytical skills and data-driven decision making.
• Excellent communication and negotiation abilities.
• Self-motivated and able to work independently.

Responsibilities

• Manage regional/divisional/banner responsibilities with channel strategy alignment.
• Develop annual promotions and pricing aligned with HQ goals.
• Build local relationships and wire key accounts across chains.
• Analyze ROI and post-promotions to drive strategy.
• Conduct quarterly business reviews with stakeholders.

Skills

Sales & Key Accounts

Negotiation

Analytical skills

Communication skills

Independent work

Channel/CPG knowledge

Tools

Microsoft Excel

PowerPoint

Job description

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mix

Price: Sells Red Bull's recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer's needs. Recommends key accounts prices aligned with national RBNA standards and target price ranges

Promotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer's needs. Ensures all promotions are accompanied by effective POS and incremental displays

Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes 'Wiring Model' that ensures communication with all regional chain decision makers

Routinely engages in activities to build partnerships and 'wire' at the regional/division/banner level at assigned chains

Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country

BUDGETS/ANNUAL PLANNING

Ensures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibility

Manages T&E spending to assigned budget

BUSINESS ANALYSIS

Works with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotions

Works with Category Management Team to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to Channel Lead

Drives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectiveness

Pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns

Analyses thoroughly their business/customers sales to define priorities and focus

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

Provides Energy Insights that drive change in promotion, price, distribution or merchandising practices

Routinely engages in activities to build relationships and 'wire' key accounts beyond buyer level

COMMUNICATION & TEAMWORK

Uses appropriate communication processes to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chains

Routinely visits DPs to ensure personal contact and open lines of communication

Maintains open communication with relevant Region & DP personnel to ensure effective program implementation

Minimum 4 years Sales and Key Account experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation

• Should have experience in chains across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills and experience using internal and external data sources
• Excellent communication and active listening skills
• Strong negotiation skills
• Innovative, solution-oriented mindset
• Self-motivated and able to work independently
• Must be extremely proficient in Microsoft Excel and PowerPoint

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,000- $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

• Comprehensive Medical
• Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet
• Legal
• Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a ma