Business Development Specialist

Red Bull; New York (NY); On-site; USD 69,000 - 104,000; Full time

Benefits offered by this job

Comprehensive medical benefits

Dental and Vision plans

401k match

PTO & paid holidays

Tuition reimbursement

Job summary

Red Bull in New York is seeking an Audit and Field Sales Associate to conduct daily account audits, capture in-store insights, and support in-store changes to boost brand visibility and sales.

You will build relationships across traditional On-Premise and Off-Premise stores, identify opportunities, and follow up on implementations to ensure effective distribution and performance.

Qualifications

• 1+ years of experience in beverage industry, gastronomy, hospitality, marketing, sales, or as your own boss.
• Must be at least 21 years of age to satisfy essential functions.
• Valid driver’s license.
• Commercial awareness and basic understanding of commercial math.
• Bachelor's degree preferred or equivalent work experience.
• Fluency in English; additional languages an advantage.

Responsibilities

• Conduct daily account audits to assess store state and potential.
• Capture insights on beverage availability, pricing, and distribution.
• Identify improvements to SKU availability and in-store execution.
• Follow up with stores to implement changes.
• Prospect new accounts and build relationships on assigned routes.
• Utilize audit tools to report in-store metrics.
• Complete admin tasks and report opportunities to leadership.

Skills

Commercial awareness

English fluency

Basic math

Education

Bachelor's degree preferred or equivalent

Tools

PAT app

Job description

Reporting into the Business Development Manager, you will assist Red Bull in expanding product availability through conducting audits, capturing in-store insights and supporting the implementation of changes in-store with the objective of increasing visibility of our brand resulting in sales growth. Your main priority is capturing information on the current state of your territory through our audit process and then developing accounts across all the segments of business.

Job Description

ACCOUNT AUDITING

Conduct daily account audits, including an examination of a store’s current beverage situation to assess overall state of business, whether we are being sold, and future potential.

Capture insights including beverage availability, energy drink availability, current means of distribution, product sourcing (if/where the account is purchasing Red Bull from)/pricing, distribution preferences and any potential gaps or challenge).

Create a clear view of a store's operations, allowing us to make decisions that can enhance performance. Information capture will help reconcile our existing account base, understand market conditions and dynamics, and inform future business cases.

Provide insights and help identify areas where improvements can be made, such as optimizing SKU availability or cold equipment.

Follow-up with stores to ensure implementation of changes.

IDENTIFY BUSINESS OPPORTUNITIES

You will provide feedback and recommendations to the leadership team regarding competitive threats and business opportunities, while also completing all necessary administrative tasks.

You will utilize audit tools to report on in-store metrics.

Performing management-assigned tasks, identifying alternative market routes for potential future distribution agreements, and working locally to finalize and accelerate distribution processes will be essential for success in this role.

CUSTOMER PROSPECTING

You will take charge of a designated account base within a specified geographic area, which includes traditional On-Premise and Off-Premise stores as well as Non-Traditional outlets.

You will build strong relationships with new customers on assigned routes, ensuring premium execution in outlets according to the channel and strategy.

You will enhance execution standards by prioritizing the availability of the appropriate product assortment.

FIELD WORK

Visits to accounts based on routing

Survey completion

Follow-up appointments

Cold call visits: visiting stores off-route (opportunity)

Asset tagging using the PAT app

PRIORITIES

Thoroughly complete audit in assigned territory.

Improve SKU availability, focusing on the Core 4 (ED, SF, Sea Blue, Yellow).

Ensure competitive pricing by utilizing SRPs and EDLPs.

Enhance in-store execution and boost brand visibility.

Goals include: weekly calls completed, new accounts opened, new points of Distribution secured, Core stores secured with ED/SF, chilled availability secured.

Qualifications

• 1+ years of experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as your own boss.
• Must be at least 21 years of age to satisfy the essential functions of this job.
• Valid driver’s license.
• Commercial awareness and basic understanding of commercial math.
• You will work flexible hours, evenings, weekends, and some holidays, excelling at autonomy.
• Bachelor's degree preferred or equivalent work experience.
• Fluency in English; additional languages an advantage.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $69,000 - 103,500 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.