Distributor Partner Manager

Red Bull; New York (NY); On-site; USD 105,800 - 158,700; Full time

Benefits offered by this job

Medical, Dental and Vision Plans

401k Match

Family Leave

PTO & Paid Holiday Schedule

Pet Insurance

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. seeks a Distributor Partner Manager to strengthen our distributor network, guide business planning, and drive market execution.

The role is field-based and involves coordinating with local distributor partners to ensure programs and initiatives are executed successfully, supporting Red Bull’s growth in North America. You will lead annual business planning, manage volume plans, analyze data, and develop distributor networks, while ensuring ROI on promotions and

Qualifications

• 5+ years demonstrated track record of success within Consumer Packaged Goods (beverage strongly preferred).
• Experience within a Direct Store Delivery distribution environment strongly preferred.
• Teach, develop, and coach others to sell effectively in the Off Premise channel.
• Ability to influence distributor decision makers and key stakeholders.
• Works in a fast-paced complex environment with multiple stakeholders.
• Analyzes & leverages data to drive insights to action.
• Excellent communication and presentation skills.
• Proficient in Microsoft Excel and PowerPoint.
• Valid Driver’s License.
• Bachelor‘s Degree preferred.
• Must be fluent in English, additional language skills an advantage.

Responsibilities

• Lead the annual Business Planning process with distributor partners to align with RBNA priorities.
• Manage annual volume plan and allocate trade funds and POS resources.
• Conduct monthly/quarterly planning reviews to meet KPIs.
• Participate in distributor sales meetings and weekly market visits to review in-store conditions.
• Own DP performance including in-store execution and ROI.
• Analyze market data to generate insights supporting in-market tactics.
• Develop DP network using RBNA’s selling model.
• Manage POS orders and maintain CPM data for DPs.
• Utilize budget for initiatives and incentives.
• Manage Independent trade program and work with Key Accounts.

Skills

CPG industry knowledge

Direct Store Delivery

Coach and develop others

Influence distributor decision makers

Data analysis to insights

Excellent communication

Excel

PowerPoint

Valid Driver’s License

Bachelor’s Degree preferred

Fluent in English

Education

Bachelor’s Degree preferred

Tools

Microsoft Excel

PowerPoint

Job description

The Distributor Partner Manager (DPM) plays a key role in helping Red Bull grow and succeed through strong partnerships with our distributor network. This role works closely with distributor partners to support business planning, drive execution in the market, and bring Red Bull’s sales, marketing, and key account strategies to life.

As a field-based position, the DPM is highly connected to the local distributor community, providing guidance, building relationships, and helping ensure programs and initiatives are executed successfully. Through collaboration and a hands‑on approach, the DPM helps support Red Bull’s goal of building the strongest distribution network in North America.

YEAR ROUND BUSINESS PLANNING

Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities

Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources

Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs

Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities

MARKET EXECUTION

Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)

SELLING & INFLUENCE

Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market

Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)

Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store

Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs

Utilize tactical budget around initiatives and incentives that maximize ROI

Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)

KEY ACCOUNT EXECUTION

Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities

Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts

Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels

ACTIVATE MARKETING RESOURCES (SALES & MARKETING ALIGNMENT)

Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)

Execute rollout of RBNA brand initiatives and tentpoles

Bringing brand & key account solutions to solve issues at the market level

Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)

• 5+ years demonstrated track record of success working within Consumer Packaged Goods industry (beverage strongly preferred)
• Experience within a Direct Store Delivery distribution environment strongly preferred
• Teach, develop, and coach others to sell effectively in the Off Premise channel
• Ability to influence distributor decision makers and key stakeholders
• Works in a fast-paced complex environment with multiple stakeholders
• Analyzes & leverages data to drive insights to action
• Excellent communication and presentation skills
• Proficient in Microsoft Excel and PowerPoint
• Valid Driver’s License
• Bachelor‘s Degree preferred
• Must be fluent in English, additional language skills an advantage

The base salary range for this position is $105,800 -158,700 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.