Regional Sales Manager

NLS Lighting, LLC; Carson (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

NLS Lighting, LLC seeks a Regional Sales Manager to drive revenue growth across the Central/Midwest U.S. region. This remote role oversees a network of agents, develops regional strategies, and leads a high-performing sales team to exceed targets.

The ideal candidate has 5+ years in lighting, strong data analytics, and CRM fluency. You will collaborate with Marketing, Product Development, Engineering and Inside Sales Support to maximize market impact.

Qualifications

• Minimum 5 years of experience in the lighting industry.
• Experience managing multi-state or multi-market territories.
• Strategic planning and budget management experience.
• Ability to analyze data and translate insights into action.
• Travel up to 50% per month.
• Experience with CRM utilization.

Responsibilities

• Achieve assigned regional and territory sales goals.
• Develop and execute regional sales strategies to drive revenue growth.
• Lead, train and manage a sales team to maximize performance.
• Monitor sales metrics, forecasts, and pipeline activity.
• Build and maintain relationships with key customers and strategic accounts.
• Identify new market opportunities, partners and channels within the region.
• Collaborate with marketing, operations, and customer success teams to support sales initiatives.
• Travel with agents and conduct performance reviews and training sessions.
• Ensure accurate CRM usage, reporting and forecasting.
• Represent the company at industry events, trade shows, and regional meetings.
• Provide price guidance to maintain market competitiveness.

Skills

Sales leadership

Multi-state territory

Strategic planning

Budget management

Data analysis

CRM usage

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM software

Job description

Location: Remote — Central/Midwest U.S. Region

This is a remote position overseeing the Dallas, TX region. The ideal candidate should be located within the Central or Midwest United States, preferably near a major hub airport to support regional travel.

Preferred locations include: Dallas/Fort Worth, Houston, Austin, San Antonio, Kansas City, St. Louis, Chicago, Memphis, and Detroit. Other locations within the Central or Midwest U.S. may be considered, provided the candidate is within reasonable proximity to a major hub airport.

Location is preferred but not required within a specific city; however, candidates must reside within the defined Central/Midwest region.

Reports To: Vice President of Sales

Status: Exempt

Job Summary:

The NLS Regional Sales Manager is responsible for driving revenue growth and market expansion within the assigned territory. This role leads, coaches, and develops a sales agency while executing regional sales strategies aligned with company goals. The ideal candidate is both strategic and hands‑on, with a strong track record of exceeding sales targets and building high-performing teams.

Departmental Interfaces

The NLS Regional Sales Manager will interface with multiple departments including Marketing, Product Development, Engineering and Inside Sales Support.

Key Responsibilities

• Achieve assigned regional and territory sales goals
• Develop and execute regional sales strategies to achieve revenue and growth targets
• Lead, train and manage a team of sales representatives to maximize performance
• Monitor sales metrics, forecasts, and pipeline activity to ensure goal attainment
• Build and maintain strong relationships with key customers and strategic accounts
• Identify new market opportunities, partners, and channels within the region
• Collaborate with marketing, operations, and customer success teams to support sales initiatives
• Travel with agents, conduct performance reviews, and training sessions
• Ensure accurate CRM usage, reporting, and forecasting
• Represent the company at industry events, trade shows, and regional meetings
• Provides price guidance to maintain market competitiveness.

Required Skills & Experience

Minimum 5 years of experience in the lighting industry.

Experience managing multi-state or multi-market territories

Strategic planning and budget management experience

Ability to analyze data and translate insights into action

Requirements

Travel throughout designated agency territories to lead joint sales efforts and implement key sales

Minimum travel 50% per month

Experience with CRM utilization

CRM interface experience

Education

Bachelor’s Degree in Business, Marketing or related field

This is a remote job, which routinely uses standard office equipment such as computers and phones. The employee is exposed to a variety of extreme conditions that may be found during business travel as well as visiting the production facility.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds. The ability to work on a computer and phone while sitting for extended periods of time.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Other duties as assigned.