West Regional VP

Barron's; Fort Smith (AR); On-site; CAD 180,000 - 250,000; Full time

Job summary

Barron Lighting Group is seeking a Regional Vice President for the West region to drive growth across all product lines through agents, distributors, contractors, architects, engineers, and end-users. You will craft and execute regional plans, manage a high-performing network, and align sales strategies with product design from the ground up.

This role requires deep relationship building, data-driven decision making, and a strong bias for results, with up to 80% travel and a focus on ethical

Qualifications

• Bachelor’s degree in business, marketing, or related field preferred.
• 10+ years of experience in technical sales or business development in lighting/electrical industries.
• Proven ability to influence rep, distributor, and contractor networks.
• Strong track record of growth, customer relationships, and product launches.
• Must be able to travel up to 80% and possess a valid driver’s license.

Responsibilities

• Develop regional sales plan to exceed revenue targets across the West.
• Recruit, train, and manage independent agents and distributors.
• Collaborate with spec teams to integrate products into project designs.
• Pivot communication style for engineering firms and distributors as needed.
• Drive sales cycles to win bids and ensure project delivery.
• Monitor competitor activity and regional market trends.
• Advocate for customer needs to inform service and product evolution.
• Maintain ethical, transparent reporting to leadership.
• Partner with factory and operations to address delivery or quality challenges.
• Lead cross-functional teams to align sales, engineering, and customer service.

Skills

Influence networks

Grow revenue targets

Excel & PowerPoint

CRM systems

Strategic communication

Travel up to 80%

Education

Bachelor’s degree in business or related field

Tools

Microsoft Excel

PowerPoint

CRM systems

Job description

About the role

Barron Lighting Group is seeking a high-energy, results-driven, and customer-focused individual to serve as the Regional Vice President for our West territory. You will be the primary architect of growth across all product lines, working through our agents with distributors, contractors, architects, engineers, and end-users to ensure alignment of sales strategies, enhance market adoption, and deliver measurable results. The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with the client. Only candidates living in the West Region will be considered for this position.

What you’ll do

• Strategic Growth: Develop and execute a regional sales plan to exceed annual revenue targets and expand market share across the West.
• Channel Management: Recruit, train, and manage a high-performing network of independent agents and distributors.
• Technical Influence: Build deep relationships with the spec teams to ensure our products are integrated into project designs from the ground up.
• Situational Awareness: A master of "reading the room"; able to pivot communication styles instantly—from a technical, data-heavy discussion with an engineering firm to a high-energy, relationship-focused meeting with a distributor.
• Project Oversight: Drive the sales cycle to ensure winning bids and seamless project delivery.
• Market Intelligence: Act as the "eyes and ears" of the region, reporting on competitor activity, regional construction trends, and economic shifts.
• Customer-Centric Advocacy: Act as the ultimate "Voice of the Customer" within the organization, ensuring that regional market needs and client feedback directly inform our service and product evolution.
• Integrity & Transparency: Maintain an unwavering commitment to honesty in all dealings—from setting realistic lead-time expectations to providing accurate pipeline reports to executive leadership. Highly ethical, with references that speak to honesty, transparency, and "doing the right thing" when a project goes sideways.
• Factory & Operations Partnership: Foster a collaborative, "one-team" relationship with factory production and internal operations teams; understand manufacturing constraints and work together to solve delivery or quality challenges.
• Cross-Functional Team Player: Lead by example in breaking down silos, ensuring that the field sales team, engineering, and customer service are aligned and mutually supported to win projects.
• Data-Driven Decision Making: Analyze regional sales data and KPIs to identify emerging trends, market shifts, and opportunities where we are currently under-penetrated.
• Market-Specific Positioning: Think "outside the box" to customize our value proposition for different sub-markets; adapt sales strategies to pivot based on regional activity and job footprint.
• Competitive Defensiveness: Proactively monitor competitor pricing and positioning to create strategies that protect our existing accounts while capturing new ones.
• Resource Optimization: Evaluate the performance of specific agents and territories, shifting resources and focus to areas with the highest ROI and long-term growth potential.
• Collaborative Liaison: Proven experience acting as a professional bridge between field sales and manufacturing; able to advocate for the customer without compromising factory operational integrity.

Qualifications

• Bachelor’s degree in business, marketing, or related field (preferred)
• 10+ years of experience in technical sales or business development experience in lighting, electrical, or related industries

Knowledge, Skills, and Abilities:

• Proven ability to influence independent rep, distributor, and contractor networks
• Demonstrated success in achieving growth targets, developing customer relationships, and launching new products
• Must be able to operate a motor vehicle and maintain a valid driver’s license and active automobile insurance
• Strong organizational, analytical, and problem-solving skills with attention to detail
• Ability to manage multiple priorities and deadlines effectively
• Excellent verbal and written communication and negotiation skills
• Demonstrated proficiency in Microsoft Excel and PowerPoint, CRM systems, and Google Workspace, with the ability to effectively analyze data, develop presentations, manage customer information, and support sales and reporting activities
• Ability to travel up to 80%
• Candidates located in the Western United States are strongly preferred
• Must be able to travel up to 80% overnight, including air and automobile travel
• Must be able to operate a motor vehicle and maintain a valid driver’s license and active automobile insurance
• Ability to lift, carry, push, and/or pull up to 50 pounds (e.g., product samples, displays, marketing materials)
• Ability to stand and walk for extended periods of time during customer visits, trade shows, and team meetings
• Ability to sit for extended periods while traveling, driving, or working on a computer
• Ability to frequently use hands and fingers for typing, data entry, phone use, and handling product samples
• Ability to reach, bend, and move materials for presentations and sample setup
• Ability to communicate clearly, both verbally and in writing, including delivering presentations to groups
• Ability to hear and respond effectively in person and via telephone/video conferencing
• Visual ability to read reports, analyze data, and review electronic communications on a computer screen

Physical Requirements

• Candidates located in the Western United States are strongly preferred
• Must be able to travel up to 80% overnight, including air and automobile travel
• Must be able to operate a motor vehicle and maintain a valid driver’s license and active automobile insurance
• Ability to lift, carry, push, and/or pull up to 50 pounds (e.g., product samples, displays, marketing materials)
• Ability to stand and walk for extended periods of time during customer visits, trade shows, and team meetings
• Ability to sit for extended periods while traveling, driving, or working on a computer
• Ability to frequently use hands and fingers for typing, data entry, phone use, and handling product samples
• Ability to reach, bend, and move materials for presentations and sample setup
• Ability to communicate clearly, both verbally and in writing, including delivering presentations to groups
• Ability to hear and respond effectively in person and via telephone/video conferencing
• Visual ability to read reports, analyze data, and review electronic communications on a computer screen

Work Environment

• Work is performed in a variety of environments including office settings, airplanes and other travel locations, distributor and customer offices for presentations, contractor and construction sites, trade shows, and other industry venues related to lighting sales and business development
• Standard business hours apply, with occasional evening or weekend work to meet deadlines or attend events
• Travel may be required for conferences, training, or company events

ADA Statement

Barron Lighting Group is committed to providing equal employment opportunities and reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA). If you require an accommodation to perform the essential functions of this position, please notify Human Resources.