Regional Sales Director: Drive Occupancy & Growth

Sunrise Senior Living; McLean (VA); On-site; USD 95,000 - 146,000; Full time

Benefits offered by this job

Medical Plan

Dental Plan

Vision Plan

Life Insurance

Disability Plan

Retirement Plan

EAP

Discount Program

Paid Time Off

MyFlexPay

Tuition Reimbursement

Bonus Eligibility

Eligibility Rules

Job summary

Sunrise Senior Living seeks a Regional Director of Sales to provide strategic leadership across a regional portfolio of communities, driving occupancy, revenue growth and team development. The role partners with Executive Directors and Directors of Sales to execute data-driven sales strategies aligned with Sunrise’s mission and goals.

The position oversees recruitment and development of sales leaders, drives performance reviews, and leads regional sales planning and pricing strategies to

Responsibilities

• Recruit, onboard and develop high-performing Directors of Sales
• Coach Executive Directors and sales leaders to drive occupancy and revenue
• Lead regional sales reviews, site visits and performance analysis
• Develop and implement strategic marketing and External Business Development (EBD) plans
• Leverage financial and competitive data to inform pricing and revenue strategies
• Reinforce Sunrise sales processes and multiple revenue drivers
• Ensure compliance with move-in/move-out regulations
• Monitor KPIs, budgets and P&L performance to maximize profitability
• Foster strong referral relationships and community partnerships

Job description

Sunrise Senior Living seeks a Regional Director of Sales to provide strategic leadership across a regional portfolio of communities, driving occupancy, revenue growth and team development. The role partners with Executive Directors and Directors of Sales to execute data-driven sales strategies aligned with Sunrise’s mission and goals.

The position oversees recruitment and development of sales leaders, drives performance reviews, and leads regional sales planning and pricing strategies to