Regional Sales Director

Crawford Thomas Recruiting; Atlanta (GA); On-site; USD 100,000 - 130,000; Full time

Job summary

An innovative benefits solutions provider is seeking a dynamic Mid-Market Regional Sales Director to lead growth in employee benefits. This role focuses on building and leveraging relationships with brokers to drive sales of HSA, FSA, and other benefits solutions. The ideal candidate will possess a strong background in outbound sales within the benefits industry, with a proven ability to exceed quotas. Join a remote-first company that prioritizes personal and financial wellness, and be part of a supportive culture where your contributions can make a significant impact. If you are passionate about driving growth and have an existing broker network, this opportunity is perfect for you.

Qualifications

• 5+ years in outbound sales within the benefits industry.
• Proven track record of exceeding quotas and metrics.

Responsibilities

• Drive new HSA and benefits product sales within the territory.
• Conduct engaging presentations and maintain broker relationships.

Skills

Outbound Sales

Employee Benefits Knowledge

Salesforce CRM

Presentation Skills

Communication Skills

Interpersonal Skills

Broker Relationship Management

Tools

Salesforce

Gong

ZoomInfo

Job description

Senior Executive Recruiter III - Team Lead @ Crawford Thomas | SHRM-CP

Regional Sales Director (Mid-Market)

Compensation: Base Salary: $100,000 - $130,000 USD On-Target Earnings: $255,000 - $275,000 USD Commission: Uncapped, with additional incentives for exceeding goals.

About the Role: Our client seeks a highly motivated Mid-Market Regional Sales Director to drive growth in benefits solutions, including HSA, FSA, HRA, Lifestyle Spending Accounts, COBRA, and more. This role targets employee benefits brokers managing clients with 100-2,000 employees and involves establishing new relationships while leveraging existing networks.

The ideal candidate will execute a mix of transactional and solutions-oriented sales strategies, adapting to various prospects and maximizing revenue potential. Candidate must have a broker network and prior relationships in place.

Key Role Highlights:

Location: The candidate must already live in the greater Atlanta area. Candidates outside of the territory will not be considered.

Responsibilities: No direct reports; role emphasizes conducting demos, presentations, face-to-face meetings, and Lunch-and-Learns.

Industry Requirement: Must come from the benefits industry with a strong background in health insurance or employee benefits.

Broker Network: Existing broker relationships are required; the candidate must have a network already in place to leverage.

Key Responsibilities:

1. Drive new HSA and benefits product sales within the assigned territory.
2. Manage all sales activities to meet or exceed quotas and activity metrics.
3. Conduct inbound and outbound outreach to employee benefits brokers.
4. Host engaging presentations, demos, and Lunch-and-Learns to showcase solutions.
5. Build and maintain strong relationships with brokers and other stakeholders.
6. Map decision-makers and influencers to close deals efficiently.
7. Provide market feedback to refine sales strategies and ideal customer profiles.

Skills & Experience Required:

1. Must have 5+ years in outbound sales within the benefits industry, specifically through the employee benefits broker channel.
2. Must have experience driving growth in benefits solutions, including HSA, FSA, HRA, Lifestyle Spending Accounts, COBRA, etc.
3. Proven track record of exceeding quotas and activity metrics.
4. Proficiency with Salesforce CRM and other sales automation tools (e.g., Gong, ZoomInfo).
5. Strong understanding of health insurance and employee benefits, including Consumer-Driven Health solutions.
6. Existing broker relationships within the Atlanta market and beyond.
7. Excellent presentation, communication, and interpersonal skills.
8. Ability to thrive in a fast-paced, dynamic environment.

About The Company: Our client is a remote-first, innovative benefits solutions provider headquartered in San Francisco, with a mission to improve personal and financial wellness through modern, user-friendly products. Their top-rated HSA and expanded suite of benefits empower companies and individuals alike.

Why Join? Exceptional customer satisfaction scores, exceeding industry standards. Cutting-edge technology designed for ease and reliability. Robust education and resources to boost adoption and usage. Opportunities to make a meaningful impact in an inclusive, supportive culture. If you’re ready to leverage your broker network and drive growth in the benefits industry, apply today!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development, Customer Service, and Consulting

Industries

Staffing and Recruiting