Regional Product Marketing Lead – GTM & Design-Wins

Renesas Electronics; Michigan; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Renesas Electronics Corp. is seeking a Senior Staff Product Marketing Specialist to lead regional go-to-market strategy and lifecycle management for MCU/MPU/Connectivity portfolios.

You will translate complex technical specifications into clear customer value propositions and drive design-wins within your territory. As the Voice of the Region, you will align with Sales, Distribution, and Design Houses to adapt global roadmaps to local market dynamics, ensuring revenue targets and market share

Qualifications

• Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields; Master’s degree or MBA is a plus.
• 10+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product marketing or product line management.
• Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
• Understanding of: Microcontroller architectures (ARM Cortex, RISC-V, etc); Connectivity Technology (WiFi, Bluetooth, NFC); Embedded software ecosystems; Semiconductor cost structures, wafer economics, and supply chain dynamics.

Responsibilities

• Go-to-market strategy, execution and growth within a specific territory.
• Lifecycle management and commercial success of MCU/MPU/Connectivity portfolio.
• Translate complex technical specs into compelling customer value propositions.
• Collaborate with Sales and Distribution to identify high-value opportunities and build a robust support ecosystem.
• Act as Voice of the Region to influence future product roadmaps.
• Lead GTM collateral customization and sales enablement.
• Develop regional demand creation, design-wins, and market intelligence.

Skills

P&L management

Strategic Marketing

Technical Marketing

Business development

Applications

Supply chain management

Customer-centric

Cross-functional leadership

Communication

Education

Bachelor’s degree in electrical engineering

Master’s degree or MBA

Job description

Renesas Electronics Corp. is seeking a Senior Staff Product Marketing Specialist to lead regional go-to-market strategy and lifecycle management for MCU/MPU/Connectivity portfolios.

You will translate complex technical specifications into clear customer value propositions and drive design-wins within your territory. As the Voice of the Region, you will align with Sales, Distribution, and Design Houses to adapt global roadmaps to local market dynamics, ensuring revenue targets and market share