Regional Product Marketing Lead, MCU/Connectivity

Renesas Electronics Corp.; Michigan; On-site; USD 120,000 - 180,000; Full time

Job summary

Renesas Electronics Corp. in the United States seeks a Senior Staff Product Marketing Specialist/RPM Specialist to drive go-to-market strategy, execution and growth for MCU/MPU/Connectivity portfolios in the Michigan region.

You will translate complex technical specifications into clear value propositions, adapt global strategy to local market dynamics, and collaborate with Sales, Distributors and Design Houses to build a robust support ecosystem and achieve design-wins and revenue targets.

Qualifications

• Bachelor’s degree in electrical or computer engineering or related field.
• 10+ years in semiconductor or embedded systems.
• 5+ years in product marketing or product line management.
• Experience with go-to-market, revenue growth and design-wins.

Responsibilities

• Translate technical specifications into compelling value propositions.
• Lead regional go-to-market and demand creation activities.
• Manage funnel from design-in to design-win and revenue impact.
• Collaborate with Sales, Distributors and Design Houses to enable the ecosystem.
• Shape the regional product roadmap based on market feedback.

Skills

P&L ownership

Strategic marketing

Technical marketing

Cross-functional leadership

Design-wins

Customer-centric

Education

Bachelor’s degree in Electrical/Computer Engineering

Master’s degree or MBA

Job description

Renesas Electronics Corp. in the United States seeks a Senior Staff Product Marketing Specialist/RPM Specialist to drive go-to-market strategy, execution and growth for MCU/MPU/Connectivity portfolios in the Michigan region.

You will translate complex technical specifications into clear value propositions, adapt global strategy to local market dynamics, and collaborate with Sales, Distributors and Design Houses to build a robust support ecosystem and achieve design-wins and revenue targets.