Regional Personal Training Manager

Coach360; Mobile (AL); On-site; USD 90,000 - 130,000; Full time

Job summary

Coach360 is seeking an experienced Regional Personal Training Manager to lead and grow personal training performance across multiple fitness locations. This hands-on leadership role focuses on sales, team development, recruiting, and operational excellence to deliver an exceptional member experience.

You will recruit and mentor PT Managers and Trainers, drive revenue, and implement regional strategies. Regular travel and strong leadership are essential for success in this dynamic, multi-location

Qualifications

• Leadership experience in personal training or fitness environments.
• Proven ability to drive revenue through sales and performance.
• Experience recruiting, hiring, and developing PT Managers and Trainers.

Responsibilities

• Recruit, interview, hire, onboard, and develop PT Managers and Trainers across locations.
• Coach PT Managers to improve team performance, sales execution, and client retention.
• Drive PT revenue and help locations achieve sales and performance goals.
• Train teams on fitness consultations, prospecting, appointment setting, closing, and client relationship management.
• Monitor KPIs and use data to identify growth opportunities.
• Develop PT Managers into accountable leaders for successful teams.
• Conduct performance and session-quality reviews.
• Implement sales strategies and operational initiatives region-wide.
• Create action plans for underperforming locations and provide hands-on support.
• Ensure locations are fully staffed with PT personnel.
• Step in where leadership is temporarily unavailable to maintain continuity.
• Communicate regional successes, challenges, and staffing needs to senior leadership.
• Lead by example in sales, training, recruiting, leadership, and member experience.
• Travel regularly throughout the assigned region.

Skills

Leadership experience

Sales experience

Recruiting

Coaching & development

Client acquisition

Retention

Communication

Education

High school diploma or equivalent

Degree in exercise science preferred

Job description

We are seeking an experienced Regional Personal Training Manager to lead and grow personal training performance across multiple fitness locations.

This is a hands-on leadership role for someone who understands personal training sales, team development, recruiting, and operational performance. The ideal candidate has a proven ability to build high-performing PT teams, develop managers and trainers, and drive revenue while maintaining an exceptional member experience.

Key Responsibilities

• Recruit, interview, hire, onboard, and develop Personal Training Managers and Personal Trainers across assigned locations.
• Coach and mentor PT Managers to improve team performance, sales execution, trainer development, and client retention.
• Drive personal training revenue and help locations consistently achieve established sales and performance goals.
• Train teams on effective fitness consultations, prospecting, appointment setting, closing, and client relationship management.
• Monitor key performance indicators and use performance data to identify opportunities for growth.
• Develop PT Managers into strong, accountable leaders capable of building successful teams.
• Conduct regular performance and session-quality reviews across assigned locations.
• Implement sales strategies and operational initiatives throughout the region.
• Create action plans for underperforming locations and provide hands-on support to improve results.
• Ensure locations maintain strong, fully staffed personal training departments.
• Step into locations that are temporarily without PT leadership to maintain continuity and performance.
• Partner with senior leadership to communicate regional successes, challenges, staffing needs, and opportunities for improvement.
• Lead by example in sales, training, recruiting, leadership, and member experience.
• Travel regularly throughout the assigned region.

What We're Looking For

• Proven leadership experience within personal training, fitness, or a related performance-driven environment.
• Strong personal training sales experience with demonstrated ability to drive revenue.
• Experience recruiting, hiring, coaching, and developing PT Managers and Personal Trainers.
• Strong understanding of fitness consultations, prospecting, client acquisition, and retention.
• Ability to coach leaders and hold teams accountable to measurable performance goals.
• Excellent communication, organizational, and interpersonal skills.
• Highly motivated, results-oriented, and comfortable working in a fast-paced environment.
• Ability to work both independently and collaboratively across multiple locations.
• Willingness to travel throughout the assigned region and provide hands-on leadership when needed.

Qualifications

• High school diploma or equivalent required; degree in exercise science or a related field preferred.
• Current nationally recognized personal training certification preferred/required based on role responsibilities.
• Previous personal training sales and multi-location leadership experience strongly preferred.

Schedule & Travel

This is a multi-location regional leadership position requiring regular travel throughout the assigned market. Flexibility is important, as the role may include early mornings, evenings, occasional weekends, new-location openings, and temporary coverage of locations requiring additional PT leadership.

The Opportunity

This role is ideal for a PT sales superstar who is ready to lead at a regional level. You'll have the opportunity to develop leaders, build strong personal training teams, influence multiple locations, and directly impact the growth of a rapidly expanding fitness organization.