Regional Marketing Specialist

Polsinelli PC; Dallas (TX); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Polsinelli PC is seeking a Regional Marketing Specialist to support our Dallas, Houston, and Fort Worth offices. You will work with leadership to develop local plans aligned with firm objectives, strengthen client relationships, and boost visibility in the Texas market.

The role requires five years of marketing experience in professional services, strong communication, and budget management skills. Based in Dallas, the position involves travel and cross-office collaboration.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• Minimum of five years of marketing or business development experience, preferably in a law firm or professional services environment.
• Ability to work a flexible schedule, including occasional evenings and travel as needed.
• Demonstrated ability to independently manage regional marketing initiatives and multiple priorities.
• Exceptional people skills and high level of professionalism and client service.
• Collaborative and resourceful professional with strong initiative and sound judgment.
• Experience managing budgets and driving cost-effective strategies.
• Proficiency with Microsoft 365 and familiarity with CRM systems, marketing technologies and approved AI tools.

Responsabilités

• Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, partnering with Office Managing Partners and the Director of Regional Marketing to develop and execute local marketing plans that support priorities and align with firm-wide objectives.
• Develop and maintain understanding of key practices, industries, clients, and competition to identify opportunities for business development and client engagement.
• Manage office marketing budgets in partnership with leadership, ensuring expenditures align with local priorities.
• Attend meetings to provide marketing updates, identify opportunities, and support initiatives.
• Collaborate with Department Marketing Managers to align regional efforts with broader business development goals.
• Identify and coordinate thought leadership, speaking engagements, and leadership opportunities in professional organizations.
• Partner with Public Relations to coordinate local media opportunities, rankings, surveys, and award submissions.
• Build relationships with local professional and civic organizations to enhance visibility and support objectives.
• Plan and execute client events, community engagements, and sponsorships with targeted invitations and post-event follow-ups.
• Lead office summer associate events within budget and objectives.
• Coordinate onboarding for new attorneys with biographies, headshots, and integration activities.
• Work with Office Administrators and LAAs on internal programs that strengthen culture and external image.
• Utilize CRM, marketing systems, and approved AI tools to support relationship management, content development, and reporting.
• Stay updated on developments in legal marketing, business development, and professional services.
• Collaborate across teams on client-facing initiatives and firmwide programs.

Connaissances

People skills

Project management

Written and verbal communication

Analytical thinking

Initiative & judgment

Budget management

Adaptability

Reliability & responsiveness

Formation

Bachelor's degree in marketing/communications/business

Outils

CRM systems

Microsoft 365

Marketing technologies

Approved AI tools

Description du poste

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

At Polsinelli,What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create an environment where our team members are encouraged to bring their creativity and professional passions into the workplace so that they can thrive. Are you a people-person who has a keen eye for detail, thrives in a professional environment and wants to be part of a dynamic team? We have the perfect role for an engaging professional like you!

Polsinelli is seeking a strategic, collaborative and results-oriented Regional Marketing Specialist to support our Dallas, Houston, and Fort Worth offices. The successful candidate will work with the Director of Regional Marketing and Office Managing Partners (OMPs) to develop and execute local marketing plans that align with firmwide and practice-specific objectives. This individual will serve as the primary regional marketing resource for the Texas offices, strengthening client relationships, and enhancing the firm’s visibility throughout the region. The ideal candidate will be based in our Dallas office.

CORE RESPONSIBILITIES

• Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, partnering with Office Managing Partners and the Director of Regional Marketing to develop and execute local marketing plans that support OMP-C priorities and align with firmwide and practice-specific objectives.
• Develop and maintain an understanding of key practices, industries, clients, prospective clients, and the competitive landscape in each market. Monitor business activity, emerging industries, investment trends, and economic development to identify opportunities for business development and client engagement.
• Manage office marketing budgets in partnership with Office Managing Partners and the Director of Regional Marketing, ensuring expenditures align with local marketing priorities.
• Attend shareholder and committee meetings, as appropriate, to provide marketing updates, identify opportunities, and support office initiatives.
• Collaborate regularly with Department Marketing Managers to understand practice priorities, identify regional opportunities, and align regional marketing efforts with broader business development objectives.
• Identify and recommend thought leadership, speaking engagements, and leadership opportunities within professional and industry organizations that support priority practices and enhance the firm's market visibility.
• Partner with the Public Relations team to identify and coordinate local media opportunities, rankings, surveys, award submissions, and directory listings that strengthen the firm's visibility and reputation in each market.
• Develop and coordinate relationships with local professional and civic organizations, industry associations and educational institutions that enhance the firm's visibility, support business development objectives, and facilitate succession planning for key organizational relationships.
• Partner with attorneys and the Events team to plan, execute, and evaluate local client events, community engagements, and sponsorships, including targeted invitation strategies, attendee engagement, post-event follow-up, and tracking of business development opportunities.
• Lead the planning and execution of office summer associate events, ensuring alignment with established budgets and program objectives.
• Coordinate the local marketing onboarding experience for new attorneys, including biographies, headshots, introductory meetings, and integration activities that align with their practices, business development goals, and local networking opportunities.
• Partner with local Office Administrators (OAs) and Legal Administrative Assistants (LAAs) to support internal initiatives that strengthen office culture and identify opportunities to highlight these efforts externally.
• Utilize the firm's CRM, marketing systems, and approved AI tools to support relationship management, targeted outreach, content development, and reporting while identifying opportunities to improve workflows and efficiency.
• Stay informed of developments and best practices in legal marketing, business development, and professional services.
• Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee, Associate Committee, and other firmwide initiatives.
• Other duties as assigned.

EDUCATION AND/OR EXPERIENCE REQUIREMENTS

• Bachelor's degree in marketing, communications, business, or a related field
• Minimum of five years of marketing or business development experience, preferably in a law firm or professional services environment
• Ability to work a flexible schedule, including occasional evenings and travel as needed
• Demonstrated ability to independently manage regional marketing initiatives and multiple priorities
• Exceptional people skills and high level of professionalism and client service
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
• Collaborative and resourceful professional with strong initiative and sound judgment
• Experience managing budgets and driving cost-effective strategies
• Proficiency with Microsoft 365 and familiarity with CRM systems, marketing technologies and approved AI tools.

OTHER SKILLS/ABILITIES

• Strong organizational and project management skills, with the ability to manage multiple projects and competing priorities.
• Excellent written and verbal communication skills, with the ability to build effective relationships with attorneys, leadership, and colleagues.
• Strong attention to detail, sound judgment, and a commitment to exceptional client service.
• Proactive, resourceful and self-motivated, with the ability to work independently and collaboratively.
• Strong analytical and problem-solving skills, with the ability to evaluate opportunities, and recommend practical solutions.
• Ability to adapt to changing priorities and work effectively in a fast-paced environment.
• Reliable, responsive, and able to manage deadlines with a sense of urgency.

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Qualifications

Behaviors

Required

Loyal : Shows firm and constant support to a cause

Innovative : Consistently introduces new ideas and demonstrates original thinking

Team Player : Works well as a member of a group

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Motivations

Required

Goal Completion : Inspired to perform well by the completion of tasks

Flexibility : Inspired to perform well when granted the ability to set your own schedule and goals

Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

Education

Required

Bachelor's or better in Communication or related field.

Bachelor's or better in General Business or related field.

Bachelor's or better in Marketing or related field.

Experience

Required

5 years: Marketing or business development experience, preferably in a law firm or professional services environment

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.