Business Development and Marketing Specialist - Litigation | Labor & Employment

Polsinelli PC; Denver (CO); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Medical insurance and benefits

Dental insurance

Vision insurance

Life insurance

AD&D insurance

Parking/Transit reimbursement

401(k) benefits

Employee assistance benefits

Job summary

Polsinelli PC in Denver, CO seeks a Business Development and Marketing Specialist for Litigation and Labor & Employment. You will advance client relationships and brand awareness by understanding practice groups, attorneys, competition, and client base.

Responsibilities include supporting BD initiatives, RFPs, content creation, events, and outbound communications. The role requires 4+ years in legal marketing or professional services with strong project management and communication skills.

Qualifications

• 4+ years in marketing and/or business development in legal or professional services.
• Marketing experience in Litigation and/or Labor & Employment is encouraged.
• Strong project management, prioritization and ownership of projects from start to finish.
• Excellent verbal and written communication and presentation skills.
• Interest in applying AI in professional services workflows.
• Ability to work with executives and handle ambiguous requests.

Responsibilities

• Develop deep understanding of the Departments' practice groups, attorneys, competition and client base to grow client relationships and brand awareness.
• Support development and execution of BD initiatives, events, and strategies for the Departments and practice groups.
• Assist with RFPs and pitch responses; maintain proposal tracking and materials.
• Ensure marketing content is current and compelling (web pages, bios, pitches).
• Coordinate events with the firm-wide events team; manage invitations and client communications.

Skills

Marketing

Business development

Project management

Communication

Proposal development

AI in professional services

Education

Bachelor's degree

Tools

InterAction CRM

Job description

Business Development and Marketing Specialist - Litigation | Labor & Employment

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli’s Marketing Department is seeking an experienced, proactive and driven marketing and business development professional to support the firm’s Litigation and Labor and Employment Departments. The Business Development & Marketing Specialist will work collaboratively with the Departments’ Senior Department Marketing Manager, in addition to the Department Chairs and Practice Group Leaders.

Locations

Denver, CO 80202, USA

• Hybrid
• Marketing & Public Relations
• Full-Time
• Requisition #: BUSIN001661

Description

• Develop a deep understanding of the Departments’ practice groups, attorneys, competition, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness.
• Support the development and execution of business development initiatives, programs, events, activities, and strategies for the Departments and practice groups, both independently and in partnership with the Senior Department Marketing Manager.
• Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
• Ensure Department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
• Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.).
• Coordinate e-communications including eAlerts and blog posts, monthly department emails, and other communications.
• Facilitate and foster collaborative conversations amongst lawyers and within the Marketing department to “connect the dots” across the firm’s departments.
• Collaborate with the firm’s PR team to advance profile-raising efforts within the market.
• Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, Legal 500, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
• Monitor, track, and collaborate with attorneys on the practices’ knowledge/experience management efforts, using the firm’s Foundation database.
• Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
• Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
• Conduct research and competitive analysis of key practices and industries.
• Other duties as assigned.

REQUIREMENTS

• 4 years or more of relevant marketing and/or business development work experience in a legal (full service Am Law firm preferred) or other professional services industry.
• Marketing experience in the areas of Litigation and/or Labor & Employment law strongly encouraged
• Drive towards excellence and a strong sense of professionalism, and an ability to identify and understand marketplace trends.
• Excellent project management skills, including the ability to identify and recommend effective solutions and fully own projects from start to completion.
• Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
• Interest in innovation and utilizing AI applications within professional services.
• Strong verbal and written communication and presentation skills.
• Proven ability to work with executives which may entail handling ambiguous or dynamic requests with a flexible working style.
• Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating.
• Demonstrated client service excellence.

The budgeted salary range for this position is $90,000 - $120,000.

As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Behaviors

Team Player : Works well as a member of a group

Loyal : Shows firm and constant support to a cause

Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

Dedicated : Devoted to a task or purpose with loyalty or integrity

Motivations

Self-Starter : Inspired to perform without outside help

Flexibility : Inspired to perform well when granted the ability to set your own schedule and goals

Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

Education

Bachelor's or better.

Experience

4 years: Relevant marketing and/or business development work experience in a legal or other professional services industry.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.