Regional Marketing Specialist

Avenue5 Residential; Asheville (NC); On-site; USD 30,000 - 65,000; Full time

Job summary

Avenue5 Residential is seeking a Regional Marketing Specialist to enhance property marketing performance across a portfolio of multifamily properties. This role involves collaborating with teams to implement innovative marketing strategies and analyze performance metrics. The ideal candidate will have a strong background in marketing within the property management industry and excellent communication skills.

Qualifications

• 3-5 years of experience in direct real estate multi-family marketing.
• 2-3 years of experience in social engagement and marketing campaign management.

Responsibilities

• Designs effective marketing strategies for properties in the region.
• Implements dynamic marketing campaigns using digital and traditional methods.

Skills

Communication

Project Management

Creative Thinking

Entrepreneurial Mindset

Education

Bachelor’s degree

Tools

MS Office Suite

Google Analytics

Yardi Voyager Marketing module

Job description

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Avenue5 is growing, and we are in search of a regional marketing specialist to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:

• Listen to our associates, recognize them, and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates’ successes and encourage them to raise the bar even higher
  
  

Summary Of Responsibilities

The regional marketing specialist serves as part of the Avenue5 business partner team that is responsible for property marketing performance in a region and/or portfolio of multi-family properties. This position suggests and implements innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. This role will assist in the day-to-day development of the property’s brand identity and the execution of the integrated marketing programs. In addition, this position supports the reviewing and analysis of a region's performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

Primary Responsibilities And Objectives

• Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all properties in the region and/or assigned portfolio
• Recommends, in conjunction with the regional marketing manager, effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
• Implements creative, dynamic, and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
• Partners with on-site property marketing team in the development of collateral for websites, ILS’, Craigslist, social media and print to serve clients
• Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
• Assists in reviewing and analyzing the budget for each property in the portfolio in conjunction with the operations team and clients
• Understand the market landscape including technology trends, competitor strengths, and weaknesses as it relates to property management
• Maintains a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space
• Collaborates with on-site sales team in exceptional sales techniques and salesmanship skills
• Partners with property teams to create and implement strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
• Performs other duties as assigned
  
  

Education And Experience

• Bachelor’s degree is required
• Three to five years of experience in direct real estate multi-family marketing within the property management industry is required
• Two to three years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry preferred
• Two to three years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required
• Two to three years of experience in websites, ILS’, Craigslist, SEO, SEM, and digital data aggregators is required
• Two to three years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required
• Two to three years of digital, creative, and branding agency experience required
• Three to five years of experience in Google Drive, Google+, Google Analytics and Google AdWords is preferred
  
  

Skills And Requirements

• Ability to work independently and prioritize effectively in a fast-paced environment
• Advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)
• Excellent written and verbal communication skills
• Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense
• Exceptional project management skills are required (PMP certification is a plus)
• Strong understanding of property management industry trends, issues, and emerging technology
• Entrepreneurial mindset and go-getter attitude with a proven ability to work independently as well as in a team setting
• Positive demeanor, voracious appetite to learn new things and excellent professional judgment
  
  

Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned

Scheduling

• Required to maintain a regular schedule which may require working outside business hours, weekends, and non-traditional holidays
• Ability to travel (25%)
  
  

Environment

• Exposure to an environment typically found in an office building
  
  

Physical Requirements

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to:

• Ability to lift, push, and pull up to 25 pounds
• Ability to remain stationary, move around, reach, and position oneself as needed for extended periods of time
• Must be able to observe and detect signs of emergency through visual and/or auditory cues
• Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly
• Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound
• Visual requirements including color, depth perception, and field vision
• Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct
• Ability to tolerate stressful situations
• Ability to work under minimal to moderate supervision
  
  

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity

Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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