Regional Marketing Manager - Miami

Publix Super Markets; Miami (FL); On-site; USD 92,000 - 139,000; Full time

Job summary

A leading company is seeking a Regional Marketing Manager in Miami to execute strategic marketing initiatives aligned with business goals. The candidate will lead marketing efforts, manage regional campaigns, and enhance brand awareness while collaborating with external partners. The role demands strong experience in marketing communications and project management, making it ideal for a skilled marketing professional looking to make a significant impact.

Benefits

Employee stock ownership plan

401(k) retirement savings plan

Paid Time Off

Tuition reimbursement

Free hot lunches

Qualifications

• A minimum of four years of combined Marketing Communications experience.
• Experience in managing project budgets and developing marketing strategy briefs.
• Bilingual preferred.

Responsibilities

• Lead customer-directed marketing campaigns to enhance sales.
• Serve as the primary management contact for external marketing partners.
• Advocate for marketing innovation and quality improvements.

Skills

Knowledge of marketing strategies

Excellent communication skills

Budget management skills

Education

Bachelor’s degree in Marketing or equivalent

Masters of Business Administration preferred

Tools

Microsoft Office 365

SharePoint

Job description

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This range is provided by Publix Super Markets. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$92,000.00/yr - $139,000.00/yr

Description

The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix event marketing activities in an effort to drive sales and build brand equity. Responsibilities include:

• Serving as primary management contact for external partners as it pertains to sponsorship/special event marketing
• Providing regional input for divisional communication planning to increase brand awareness and market share
• Advocating marketing innovation and quality improvement and
• Managing special divisional marketing-related assignments
  
  

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• At least four (4) years of combined Marketing Communications experience in developing marketing strategy briefs, planning and managing project budgets
• Knowledge of marketing strategies, principles, and processes
• Knowledge of marketing tools, techniques and best practices
• Knowledge of marketing consumer behaviors and trends
• Knowledge of marketing effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e. print, digital, social, broadcast, etc.) including multicultural communications
• Experience analyzing, media and market research data, financial data, consumer research and database trends.
• Excellent communication skills; both verbal and written
• Budget management skills
• Ability to lift a minimum of 50lbs
• Basic Microsoft Office 365
• Willingness to work evenings, weekends (Sat and Sun) or at home as needed and
• Willingness to travel with overnight stays up to one week or longer
  
  

Preferred Qualifications

• Masters of Business Administration or equivalent experience
• Six (6) or more years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including two (2) years Field Marketing experience in a large company/retailer with budget management responsibilities
• Intermediate knowledge of SharePoint
• Knowledge of the grocery industry and competitors
• Knowledge of Retail and other Publix Support Departments’ operations
• Bilingual preferred
  
  

Benefits Information

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: https://jobs-beta.publix.com/benefits/
  
  

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and/or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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