Regional Marketing Manager for Automotive MCU -GC

NXP Semiconductors; Shanghai (VA); On-site; USD 47,000 - 77,000; Full time

Job summary

NXP Semiconductors in Greater China seeks an experienced Regional Marketing Manager to drive Automotive MCU growth. You will develop and execute regional GTM strategies, drive design-win growth, and influence product roadmaps through deep customer and market insights.

Collaborate with OEMs, Tier1s, distributors and ecosystems to accelerate adoption of Automotive MCU portfolios in the region.

Qualifications

• Work experience 5+ years in Marketing, Business Development, Product Management, FAE/CAS or Sales.
• Deep experience in semiconductor or automotive electronics industry.
• Familiar with automotive industry and ecosystem.
• Proven ability to influence automotive OEM and Tier1 design decisions.
• Strategic thinker with strong communications and leadership skills.

Responsibilities

• GTM Strategy & Business Growth: Define and execute Greater China GTM strategies for Automotive MCU products.
• Customer & Ecosystem Engagement: Build trusted relationships with OEMs, Tier1s and ecosystem partners.
• Executive engagements: Lead market-facing and technical engagements with strategic customers.
• Product Positioning & Solution Marketing: Develop compelling value propositions and messaging.
• Market Intelligence & Product Strategy: Monitor industry trends and competitive dynamics.

Skills

GTM strategy

Marketing strategy

Business development

Product management

Semiconductors

Automotive electronics

OEM/Tier1 engagement

Executive communication

Market intelligence

Education

Bachelor's degree

Master's degree or MBA

Job description

Position Summary

We are seeking an experienced and highly motivated Regional Marketing Manager to drive the growth of NXP's Automotive MCU business in Greater China.

This role is responsible for developing and executing regional Go-To-Market (GTM) strategies, driving design-win growth, expanding market share across key automotive segments, and influencing product roadmap decisions through deep customer and market insights.

The successful candidate will work closely with OEMs, Tier1s, Ecosystem Partners, Distributors, Product Line, Business Line, Sales, FAE, Application Engineering, and Software teams to accelerate adoption of NXP's Automotive MCU portfolios.

Responsibilities

• GTM Strategy & Business Growth
  
  
  
  • Define and execute Greater China GTM strategies for Automotive MCU products.
  
  
  • Identify growth opportunities across different applications.
  
  
  • Develop annual regional business plans aligned with global AMCU strategy.
  
  
  • Drive revenue growth, design wins, market share expansion and customer engagement.
  
  
  
  


• Customer & Ecosystem Engagement
  
  
  
  • Build trusted relationships with key automotive OEMs, Tier1s and ecosystem partners.
  
  
  
  


• Act as the market-facing representative for Auto MCU solutions in Greater China. Lead executive-level and technical engagements with strategic customers. Support key account strategies and competitive displacement initiatives.


• Product Positioning & Solution Marketing
  
  
  
  • Develop compelling customer value propositions and differentiated messaging.
  
  
  
  


• Market Intelligence & Product Strategy
  
  
  
  • Monitor industry trends and competitive dynamics.
  
  
  
  

Requirements

• Bachelor’s degree required; Master’s or MBA preferred.

Work experience 5+ years in Marketing, Business Development, Product Management, FAE/CAS or Sales. Deep experience in semiconductor or automotive electronics industry, familiar with automotive industry and ecosystem. Demonstrated success influencing automotive OEM and Tier1 design decisions. A strategic thinker who combines technical expertise, marketing savvy, and business insight. An inspiring communicator, able to engage both technical and business audiences. Self-motivated, collaborative, and decisive. Excellent interpersonal, presentation and executive communication skills.

More information about NXP in Greater China...