Product Marketing Manager

NXP Semiconductors; Shanghai (WV); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in the semiconductor industry is seeking a Product Marketing Manager in Shanghai, focusing on new application markets and product business development. The ideal candidate will possess a Bachelor's degree in Electrical or Electronic Engineering and have substantial experience in customer engagement and market strategy development.

Qualifications

• 3+ years experience in customer-facing roles like Applications, Sales, or Technical Marketing.
• Knowledge and experience in analog, mixed-signal, or power electronics.
• Fluent in English and Chinese.

Responsibilities

• Develop and execute strong Go-to-Market (GtM) strategy.
• Collaborate with design and marketing teams to translate market insights.
• Provide market competitive analysis.

Skills

Strong results-driven

Excellent communication skills

Strong analytical skills

Education

Bachelor's Degree in Electrical or Electronic Engineering

Job description

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• Focus on new application market and new product business development
• Deeply engage with top customers of target applications for new opportunities
• Provide regular and timely updates of customers’ short-term and long-term product demand 'and forecast to internal teams
• Be involved with NPI process, provide market support documents with solid data and justification to kick off the new project
• Collaborate closely with define, design and marketing teams to translate market insights into detailed product specifications
• Develop and execute strong Go-to-Market (GtM) strategy for portfolio of product under responsibility
• Provide regular product and market competitive analysis working with System & Applications, Technical Marketing, and Product Definition teams
• Analyze requirements, generate innovative concepts, and document specifications
  
  

Responsibilities

• Focus on new application market and new product business development
• Deeply engage with top customers of target applications for new opportunities
• Provide regular and timely updates of customers’ short-term and long-term product demand 'and forecast to internal teams
• Be involved with NPI process, provide market support documents with solid data and justification to kick off the new project
• Collaborate closely with define, design and marketing teams to translate market insights into detailed product specifications
• Develop and execute strong Go-to-Market (GtM) strategy for portfolio of product under responsibility
• Provide regular product and market competitive analysis working with System & Applications, Technical Marketing, and Product Definition teams
• Analyze requirements, generate innovative concepts, and document specifications
  
  

Requirements

• Bachelor's Degree (or higher) in Electrical or Electronic Engineering
• Strong results-driven and self-starter who demonstrates high accountability
• Knowledge and experience in analog, mixed-signal, or power electronics is a strong desired plus
• Prior experience in Automotive electronics is highly desired
• Prior experience supporting BMS AFE, HV gate drivers, motor drivers, power conversion or automotive body/domain products is desired
• At least 3-year experience in customer-facing role (Applications, Sales, Technical Marketing)
• Excellent communication skills (verbal and written) in Chinese and English
• Fluent-level proficiency in speaking and writing English (business level)
• Strong analytical and presentation skills
• Ability to develop strong business cases for new and existing products
• Located in or near Shanghai
• Proven skills in negotiating pricing versus key products specs and features with customers
• Experience in supporting applications in the Industrial markets is a plus
• Willingness and ability to travel extensively across China and occasionally internationally
  
  

More information about NXP in Greater China...

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Semiconductor Manufacturing, Computers and Electronics Manufacturing, and Software Development

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