Regional Marketing Manager, East Coast

ProBio; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading biotech company is seeking a Regional Marketing Manager for the East Coast. This role will focus on developing and executing regional marketing strategies to enhance sales pipeline and market presence. The ideal candidate should possess a Bachelor's degree in Life Sciences or Biotechnology, have a proven track record in driving pipeline growth, and excellent communication skills. The position promises a dynamic environment with opportunities to collaborate closely with sales teams across the US and Europe.

Qualifications

• Experience working in a global organisation with regional responsibility.
• Expertise in field marketing, ABM, event strategy or networking.

Responsibilities

• Develop and execute comprehensive regional marketing plan.
• Drive demand generation through regional programs.
• Build and execute an ABM programme for strategic accounts.
• Serve as a trusted partner to regional sales.
• Own regional marketing pipeline targets.
• Source metrics to optimise strategies.

Skills

Proven track record of driving measurable pipeline growth

Excellent communication

Stakeholder management skills

Data-driven mindset

Education

Bachelor’s degree in Life Sciences, Biotechnology, or related discipline

Job description

Regional Marketing Manager, East Coast

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About ProBio

ProBio proactively provides end‑to‑end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing.

Job Scope

ProBio is seeking a Regional Marketing Manager, East Coast to accelerate our sales pipeline and strengthen market presence across the US and Europe. This role will be part of a small, high‑impact regional marketing team that works closely with sales and global event and content marketing partners to activate strategic priorities through regional execution.

Responsibilities

• Develop and execute comprehensive regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities.
• Drive demand generation through regional programs such as third‑party trade shows, seminars, webinars, ABM and owned events.
• Build and execute an ABM programme for strategic accounts and segments, in close partnership with sales.
• Serve as a trusted partner to regional sales, aligning on go‑to‑market priorities and pipeline goals.
• Own regional marketing pipeline targets and ensure alignment with business objectives.
• Source and leverage critical metrics to advise and monitor field marketing performance and optimise strategies to maximise ROI.

Qualifications

• Bachelor’s degree in Life Sciences, Biotechnology, or a related discipline.
• Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct experience in commercial roles, in life science related disciplines.
• Experience working in a global organisation with regional responsibility.
• Expertise in at least one of the following: field marketing, ABM, event strategy or third‑party networking.
• Data‑driven mindset with the ability to translate marketing performance into demand generation and sales outcomes.
• Excellent communication, influence and stakeholder management skills.

ProBio Inc. is a proud equal‑opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce.

ProBio maintains a drug‑free workplace.