Regional Marketing Manager - Affordable

Kettler Inc.; McLean (VA); Remote; USD 60,000 - 90,000; Full time

Job summary

An established industry player is looking for a passionate Regional Marketing Manager to lead marketing initiatives for their Affordable and Tax Credit housing portfolio. This remote role offers the chance to develop and implement strategic marketing plans tailored to income-restricted communities while ensuring compliance with housing regulations. You will collaborate with various teams to create effective campaigns and promotional materials, analyze market trends, and optimize performance based on analytics. If you have a strong marketing background and a desire to make a difference in the affordable housing sector, this opportunity is perfect for you.

Qualifications

• 3+ years’ experience in property marketing, focusing on affordable housing.
• Understanding of compliance requirements in affordable housing marketing.

Responsibilities

• Develop and execute marketing plans for affordable housing properties.
• Collaborate with teams to ensure compliance with housing regulations.

Skills

Strategic Marketing

Lead Generation

Compliance Knowledge

Communication Skills

Project Management

Market Analysis

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Microsoft Office

CRM Systems

Property Management Systems

Analytics Tools

Job description

Overview

KETTLER is seeking a dedicated and strategic Regional Marketing Manager to oversee the marketing initiatives for our Affordable and Tax Credit housing portfolio. This role is ideal for a passionate marketer who understands the complexities of regulated housing and is excited to drive visibility, lead generation, and compliance-conscious branding within this unique sector.

Under the guidance of the Vice President of Marketing and Communications, this position will develop, implement, and manage localized marketing strategies tailored to income-restricted communities, ensuring alignment with KETTLER’s broader goals while addressing the nuances of affordable housing regulations.

***This is a remote role, with occasional travel ot the McLean, VA headquarters corporate office. This indivudal may live in any state KETTLER currently operates, to include Maryland, Districtof Columbia, Virginia, North Carolina, South Carolina, Georgia, Florida, Arizona, Utah and New Mexico.***

Responsibilities

• Develop and execute strategic marketing and media plans specific to affordable/tax credit properties across the assigned portfolio.
• Collaborate with Operations, Compliance, and Community teams to ensure marketing campaigns adhere to federal, state, and local housing regulations.
• Coordinate with creative and digital teams to produce compliant promotional materials, websites, and digital ads tailored to the affordable market.
• Analyze market trends and demographics to ensure campaigns resonate with target audiences and comply with applicable income restrictions.
• Use lead generation and web traffic analytics to continuously improve campaign performance, focusing on qualified traffic that aligns with eligibility criteria.
• Monitor, report, and optimize lead sources, leasing conversions, and campaign ROI using available dashboards and tools.
• Partner with Regional Property Managers and Community Managers to provide marketing support and consultation, including asset-specific strategies and collateral.
• Stay informed on trends in affordable housing marketing, digital accessibility, and regulatory updates impacting communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Minimum of 3 years’ experience in property marketing, with at least 1–2 years focused on affordable, tax credit, or income-restricted housing.
• Understanding of compliance requirements in affordable housing marketing (e.g., Fair Housing, ADA, income qualification language).
• Strong written and verbal communication skills with the ability to adapt messages for diverse audiences.
• Ability to manage multiple marketing projects across a portfolio, prioritize effectively, and meet deadlines.
• Proficiency in Microsoft Office and comfort working with CRM, property management systems, and analytics tools.