Field Marketing Manager

Couchbase; New York (NY); Remote; USD 88,000 - 104,000; Full time

Job summary

Join a forward-thinking company as a Field Marketing Manager, where you'll lead impactful marketing strategies in the East Region. This dynamic role involves executing innovative events, collaborating with sales teams, and driving account-based marketing initiatives. You'll leverage data to optimize performance and manage budgets while ensuring brand consistency. As part of a trusted industry leader, you'll play a crucial role in shaping customer experiences and driving growth. If you're a strategic marketer with a passion for results, this is the perfect opportunity to make a significant impact in a vibrant and collaborative environment.

Qualifications

• 4+ years in field marketing with a focus on events and ABM.
• Proven ability to drive pipeline growth through strategic marketing.

Responsibilities

• Develop and execute regional marketing strategies aligned with sales goals.
• Lead end-to-end execution of events and marketing initiatives.

Skills

Field Marketing

Event Management

Account-Based Marketing (ABM)

Project Management

Communication Skills

Data Analysis

Cross-Functional Collaboration

Education

Bachelor's Degree

Tools

Microsoft Office

Google Workspace

Salesforce

Airtable

PowerBI

Job description

As industries race to embrace AI, traditional database solutions fall short of rising demands for versatility, performance, and affordability. Couchbase is leading the way with Capella, the developer data platform for critical applications in our AI world. By uniting transactional, analytical, mobile, and AI workloads into a seamless, fully managed solution, Couchbase empowers developers and enterprises to build and scale applications with unmatched flexibility, performance, and cost-efficiency—from cloud to edge. Trusted by over 30% of the Fortune 100, Couchbase is unlocking innovation, accelerating AI transformation, and redefining customer experiences. Come join our mission.

Field Marketing Manager – East Region

Remote – Based in NYC, or Boston Full-Time | Reports to: Director of Field Marketing

Position Overview: Couchbase is seeking a results-driven Field Marketing Manager to support regional growth by leading and executing impactful marketing initiatives across the East Region. Reporting to the Director of Field Marketing, this role plays a key part in aligning marketing strategy with sales goals through regional events, Account-Based Marketing (ABM), and cross-functional collaboration.

The ideal candidate is a strategic, data-driven marketer with exceptional communication and project management skills, a deep understanding of field and partner marketing, and hands-on experience with both in-person and virtual event execution.

Key Responsibilities:

• Develop & Execute Regional Marketing Strategies: Build and implement localized marketing plans that align with regional sales objectives, focusing on ABM and persona-based engagement.
• Plan & Execute Events: Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements.
• Drive Account-Based Marketing (ABM): Collaborate closely with Sales, Solutions Engineering, Product Marketing, Digital Marketing, and Sales Ops to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts.
• Cross-Functional Enablement: Align closely with internal stakeholders to ensure marketing efforts support sales initiatives and broader corporate strategies.
• Data-Driven Planning & Execution: Leverage data to inform event and campaign strategies. Manage logistics, lead tracking, and post-event analytics to optimize performance.
• Budget & Vendor Management: Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives.
• Ensure Consistency & Excellence: Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments.

Qualifications:

• 4+ years of experience in field marketing, including event management and ABM execution
• Proven success in driving measurable pipeline growth through strategic marketing programs
• Strong project and time management skills with a results-oriented mindset
• Excellent written and verbal communication skills
• Proficient in Microsoft Office or Google Workspace; experience with Salesforce, Airtable, or PowerBI is a plus
• Strong cross-functional collaboration and leadership abilities
• Creative problem solver with a team-first attitude
• Bachelor’s degree or equivalent required
• Willingness to travel up to 30%

The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.

Base Pay Range:

$88,145 - $103,700 USD

Why Couchbase?

Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.

Equal Opportunity Employer

Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law.