Regional Marketing Manager

Bio-Techne Ltd; United States; Remote; USD 59,000 - 97,000; Full time

Benefits offered by this job

Retirement programs

Employee stock purchase plan

Mentorship and training

Job summary

Bio-Techne seeks a Regional Marketing Manager to drive integrated marketing strategies across the EMEA region, translating global strategy into regionally relevant programs. You will partner with Market Development, global product marketing, and sales to deliver data-driven, scalable campaigns while ensuring GDPR compliance.

You will lead localization, content creation, demand generation, and performance reporting, with travel up to 25% as needed.

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Communications, or related field.
• 3–6 years' experience in marketing, preferably in life sciences or B2B technical markets.
• Willingness to travel up to 25% as needed.

Responsibilities

• Lead the rollout and execution of multi-channel campaigns across EMEA.
• Localize global assets for regional relevance (languages, regulations, product focus).
• Create audience-targeted content (landing pages, banners, emails, testimonials).
• Coordinate regional promotions, pricing communications, and product launches.
• Own tracking, reporting of campaign performance, and monthly KPI updates.

Skills

Marketing automation

Content writing

Cross-functional

GDPR awareness

Education

Bachelor's degree in Marketing, Life Sciences, Communications, or related field

Tools

Salesforce

Marketo

Folloze

Job description

The Regional Marketing Manager is responsible for leading the development and execution of integrated marketing strategies across the EMEA region to drive awareness, demand generation, and pipeline growth for Bio-Techne's portfolio. This role partners closely with regional Market Development, global product marketing, sales leadership, and marketing operations to translate global strategy into regionally relevant, commercially impactful programs. The role requires the ability to deliver scalable, data-driven marketing execution aligned to regional growth priorities.

Campaign Execution & Localization

• Lead the rollout and execution of tactics and multi-channel marketing campaigns across EMEA, including email, social media, webinars, landing pages and digital advertising via direct and indirect channels
• Drive localization of global marketing assets to ensure regional relevance (languages, regulations, product focus, market and strategic preferences)
• Lead the creation of audience-targeted content such as landing pages, email banners, paid social copy, and customer testimonial materials
• Co-ordinate regional promotions, pricing communications, and regionalization of product launches

Digital & Demand Generation

• Lead demand creation activities, including lead-generation campaigns, segmentation lists, and nurture flows
• Own and optimise webpages, metadata, SEO content, and social posts to maximize reach and relevance
• Drive execution and optimisation of A/B testing for digital tactics to enhance reach and engagement

Data, Reporting & Compliance

• Own tracking and reporting of campaign performance and prepare regional marketing reports and monthly KPI updates
• Monitor and analyse tactic performance, customer engagement, and promotion uptake across the region
• Ensure CRM data quality and that all activities align with GDPR and internal compliance frameworks

Brand Governance

Ensure and enforce consistent use of Bio-Techne brand guidelines across all EMEA markets and languages

Requirements

• Bachelor's degree in Marketing, Life Sciences, Communications, or related field.
• 3-6 years' experience in marketing, preferably in life sciences, biotechnology, or B2B technical markets.
• Ability and willingness to travel as necessary - Travel up to 25%

Skills required/desired

• Additional languages preferred
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Folloze).
• Strong writing, editing, and storytelling skills with the ability to adapt content for scientific audiences.
• Understanding of GDPR considerations in marketing communications.
• Excellent project management, organizational skills, and ability to work with cross-functional teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

UK pay range: £44,600 - £73,400 Germany pay range: €60,900 - €100,200

We offer competitive wages along with extensive benefits for employees and their families. We invest in our employees' financial futures through retirement programs and an employee stock purchase plan. We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more. We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging. We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property. If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact [e-mail] for assistance.

Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services. Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.