Regional Marketing Manager

Randstad USA; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Randstad USA, partnering with Susonity, seeks a Regional Marketing Manager to lead regional coatings marketing strategy, plans, and budgets in alignment with global objectives. You will work with commercial, technical, supply chain, and global segment colleagues to translate market needs into actionable regional programs.

You will support Sales with campaigns, events, and tools, gather market intelligence, manage regional content across websites and social media, and collaborate across an

Qualifications

• Bachelor's degree in business, Marketing, Chemistry, or coatings-related field.
• 5+ years in marketing, sales, product marketing, business analytics in B2B chemicals or coatings.
• Strong knowledge of coatings and pigments market, including value chains.
• Analytical, strategic, and project-management skills.
• Excellent communication and collaboration across an international matrix organization.
• Experience with budgets, forecasting, KPI reporting, and stakeholder management.

Responsibilities

• Create regional Coatings marketing strategy, plans, priorities, and budgets in line with global segment objectives.
• Gather and report local market, customer, competitor, application, and trend intelligence; provide a clear regional voice of the customer.
• Adapt global campaigns, blueprints, tools, and intelligence to regional needs.
• Participate in cross-functional teams such as Branding, Digital & Content, Market Intelligence, Sustainability, Events & Fairs, Customer & End-User Marketing.
• Manage or coordinate regional website content, social media, PR, newsletters, brochures, presentations, case studies, samples, and sales-enablement materials.
• Support trade fairs, webinars, customer events, and workshops together with Sales and technical colleagues; measure performance.
• Connect direct chemical customers with relevant end users to strengthen pull marketing.
• Provide structured feedback to Global Marketing and regional segment leads; ensure consistent brand governance.

Skills

Analytical skills

Strategic thinking

Project management

Communication skills

Cross-functional collaboration

Marketing plan development

Education

Bachelor's degree

Job description

Randstad is partnered with Susonity to fill this crucial role.

The Regional Marketing Manager makes the global SUSONITY and regional marketing strategy relevant, effective, and visible in the market. Working closely with commercial, technical, supply chain, and global segment colleagues, this position identifies regional trends, growth opportunities, customer needs, and application potential to develop and execute a focused Coatings marketing plan. The role supports Sales with compelling stories, campaigns, events, and tools; shares the voice of the customer; contributes to the international Coatings team; and participates in cross-functional Topic Teams to strengthen regional execution and global alignment.

Scope

• Create regional Coatings marketing strategy, plans, priorities, and budgets in line with global segment objectives.
• Gather and report local market, customer, competitor, application, and trend intelligence; provide a clear regional voice of the customer.
• Contribute to the international Coatings team and adapt global campaigns, blueprints, tools, and intelligence to regional needs.
• Participate in cross-functional Topic Teams such as Branding & Design, Digital & Content, Market Intelligence, Sustainability, Events & Fairs, and Customer & End-User Marketing.
• Manage or coordinate regional website content, social media, PR, newsletters, brochures, presentations, case studies, samples, and sales-enablement materials.
• Support trade fairs, webinars, customer events, and workshops together with Sales and technical colleagues, including follow-up and performance measurement.
• Connect direct chemical customers with relevant end users, including OEMs, brand owners, designers, formulators, and processors, to strengthen pull marketing.
• Provide structured feedback to Global Marketing and regional segment leads; share best practices and ensure consistent brand, sustainability, and claim governance.

Qualifications

• Bachelor's degree in business, Marketing, Chemistry, Coatings Technology, or a related field (relevant experience may be considered in lieu of education).
• 5+ years of marketing, sales, product marketing, business development, and/or business analytics experience, preferably in a B2B chemicals, pigments, or coatings environment.
• Strong knowledge of the Coatings and pigments market, including applications, customer value chains, trends, and competitive landscape.
• Strong analytical, strategic, and project-management skills with the ability to turn market information into clear priorities and actions.
• Excellent communication and presentation skills and the ability to collaborate effectively across an international matrix organization.
• Experience developing and executing marketing plans, campaigns, customer events, tradeshows, sales-enablement activities, and market research.
• Experience with budgets, forecasting, business analytics, KPI reporting, and stakeholder management.
• Close collaboration with marketing, technical, commercial, supply chain, product management, R&D, regulatory, and communications colleagues.

Physical Requirements

• Prolonged periods of computer-based work and the ability to maintain focus across multiple priorities.
• Ability to interact with others consistently and daily across functions, regions, and time zones.
• Ability to work outside standard business hours to support international Coatings projects and global team meetings.
• Ability to travel approximately 35%, domestically and internationally to support, customers, attend tradeshows and workshops, and participate in team activities.