Regional Marketing Manager

NBBJ Inc.; Seattle (WA); On-site; USD 110,000 - 125,000; Full time

Job summary

NBBJ Inc. is seeking a Regional Marketing Manager to drive regional practices through strategic pursuits, client development, market activation and disciplined operations.

Working with leaders and studio teams, you will translate business strategy into coordinated actions, shaping priorities and ensuring commitments move forward with ownership and momentum.

Qualifications

• 7–10 years of marketing experience in architecture, design, consulting or B2B environments.
• Proven experience leading strategic proposals, pursuits or other complex client-facing marketing efforts.
• Ability to translate business strategy into organized programs, actions and measurable outcomes.
• Strong project management skills and ability to manage multiple workflows and stakeholders.
• Strong writing, editing and storytelling skills.
• Confidence working with senior leaders and facilitating discussions across teams.
• Strong analytical instincts with CRM dashboards, pipeline reporting and business data experience.
• Collaborative, proactive and entrepreneurial mindset.
• Proficiency with Adobe Creative Suite; experience with Power BI, CRM platforms and MURAL is beneficial.

Responsibilities

• Lead priority pursuits from prepositioning through proposal, interview and debrief.
• Coach Marketing Coordinators and Specialists on strategy, storytelling, content and execution.
• Apply Lead-to-Win methods and support Seattle leaders on marketing and client-development initiatives.
• Turn practice priorities into focused client activity through research and touchpoint planning.
• Coordinate client-engagement programs and surface cross-market opportunities, risks and needs.
• Coordinate practice forums, planning activities, trackers and dashboards to keep priorities visible.
• Help implement initiatives involving new markets, geographies and key accounts.
• Partner with Communications to strengthen practice content and adoption across the firm.

Skills

Marketing experience

Strategic proposals

Program management

Writing and storytelling

Senior stakeholder facilitation

CRM analytics

Collaboration

Entrepreneurial mindset

Adobe Creative Suite

Power BI

Tools

Power BI

CRM platforms

Adobe Creative Suite

InDesign

Photoshop

Illustrator

MURAL

Job description

Regional Marketing Manager

NBBJ is an award-winning design firm recognized as a TIME100 Most Influential Company, a Fast Company Most Innovative Architecture Firm and a two-time 2025 AIA National Honor Award recipient. These recognitions reflect our purpose-driven approach that, fueled by ideas and a culture of collaboration, creates healthy buildings, strong communities and a resilient environment. That's where you come in. With leading clients, diverse colleagues and offices in creative capitals around the globe, a career at NBBJ will inspire you to be extraordinary. You can learn more about our firm, see what it's like to work here and explore recent projects and ideas at NBBJ.com. Join us to make an impact today!

The role at a glance

We are seeking a collaborative, action-oriented marketing manager to help regional practices grow through strategic pursuits, client development, market activation and disciplined practice operations.

Working with the Practice Marketing Director, Practice Leaders, Market Leaders and studio marketing teams, the Regional Marketing Manager translates business and go-to-market strategy into coordinated action. The role combines strategic leadership with hands-on execution—from shaping priority pursuits and client plans to analyzing the pipeline, facilitating planning sessions and ensuring commitments move forward. The ideal candidate takes ownership, creates momentum and brings structure to complexity.

Key responsibilities

Strategic Pursuits + Seattle Marketing

• Lead priority pursuits from prepositioning through proposal, interview and debrief, translating client and competitive insights into differentiated positioning.
• Guide proposal teams and coach Marketing Coordinators and Specialists on strategy, storytelling, content and execution.
• Apply NBBJ's Lead-to-Win methods and support Seattle leaders on priority marketing, client-development and go-to-market initiatives.

Market, Client + Go-to-Market Activation

• Lead pipeline and market reviews to identify priority prospects, emerging opportunities, gaps and next actions.
• Turn practice priorities into focused client and prospect activity through research, relationship mapping, touchpoint planning and follow-through.
• Coordinate client-engagement programs and surface cross-market opportunities, risks and needs to practice leadership.

Practice Operations + Business Intelligence

• Coordinate practice forums, planning activities, trackers and calendars that keep priorities visible and commitments moving.
• Champion consistent CRM use and data quality; help maintain dashboards and reporting for pipeline, prospects, client activity and Market Leader engagement.

Strategic Initiatives + Content

• Help implement initiatives involving new markets, geographies, services, key accounts and other practice priorities.
• Partner with Communications and the Practice Marketing Director to strengthen practice content and encourage adoption across the firm.
• Coordinate proof points, case studies, points of view and other client-facing materials, while creating structure around evolving initiatives.

What success looks like

• Own priorities independently, balancing strategic thinking with hands-on delivery.
• Build trusted relationships and turn meetings, reporting and market intelligence into decisions and actions.
• Improve pursuit quality and strengthen proactive client development.
• Connect learning across studios and extend the Practice Marketing Director's reach by independently owning key workstreams.

Qualifications

• Approximately 7–10 years of relevant marketing experience, preferably within architecture, design, professional services, consulting or another complex B2B environment.
• Demonstrated experience leading strategic proposals, pursuits or other complex client-facing marketing efforts.
• Ability to translate business strategy into organized programs, actions and measurable outcomes.
• Strong project management skills and the ability to manage multiple workstreams and stakeholders simultaneously.
• Strong writing, editing and storytelling skills.
• Confidence working with senior leaders and facilitating discussions across multiple stakeholders.
• Strong analytical instincts and comfort working with CRM systems, dashboards, pipeline reporting and business development data.
• Ability to coach and guide Marketing Coordinators and Specialists while working collaboratively within a broader marketing team.
• Strong judgment, curiosity and an ability to distinguish what is urgent from what is strategically important.
• A collaborative, proactive and entrepreneurial mindset.
• Proficiency with Adobe Creative Suite, including InDesign, Photoshop and Illustrator. Experience with CRM platforms, Power BI, MURAL and related marketing and collaboration tools is beneficial.

The annual base pay range for this role is anticipated to be between $110,000-$125,000/year. Actual compensation for successful candidates will be carefully determined based on a number of factors, including their skills, qualifications and experience.