Regional Marketing Manager

Capital-Square-Living; Glen Allen (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental and Vision coverage

PTO and holidays

401(k) with matching

Housing discount at Capital Square Liv

Job summary

Capital Square Living is seeking a Regional Marketing Manager to lead marketing strategy across a Virginia-based portfolio. You will manage digital campaigns, budgets, and collaboration with property managers to hit occupancy and revenue goals.

The role requires 4+ years in multifamily marketing, strong digital know-how, and the ability to analyze market trends and drive cross-team initiatives. Local travel is expected across the VA portfolio.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field preferred.
• Minimum 4 years of multifamily marketing experience with portfolio management experience overseeing 10,000+ units or greater.
• Strong knowledge of digital marketing, SEO/SEM, reputation management, email marketing, and social media marketing.

Responsibilities

• Develop and implement regional marketing plans to drive traffic, occupancy and brand awareness across the portfolio.
• Oversee digital campaigns (SEO/SEM, social, email), manage budgets and vendor relationships.
• Collaborate with Property Managers and Operations to execute leasing strategies and programs.
• Analyze market trends, competitor activity and industry insights to identify growth opportunities.
• Monitor campaign performance and provide actionable optimization recommendations.

Skills

Multifamily marketing

Digital marketing

Budget management

Brand strategy

Communication

Analytics

Leadership

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Tools

Google Analytics

CRM systems

Marketing PM software

Yardi

Job description

Company OverviewCapital Square Living (CS Living) is a fully integrated property management company based in Richmond, Virginia. CS Living was built on the strong foundation of the Capital Square brand and has a vision to develop and manage the future, one relationship at a time. Our property management company provides a highly competitive compensation package and employee-centric benefits.Capital Square is one of the top three securitized 1031 exchange sponsors in the U.S. In 2020, Capital Square was not only ranked as one of the fastest growing companies in the Richmond, Virginia area but also made the list for “Best Places to Work” by Virginia Business Magazine as well as their “Fantastic 50” reports in 2019 and 2020.SummaryThe Regional Marketing Manager will be responsible for developing and executing marketing strategies to enhance the visibility and reputation of our multifamily properties. This role involves overseeing marketing campaigns, managing budgets, and collaborating with property managers to achieve occupancy and revenue goals.Primary ResponsibilitiesDevelop and implement regional marketing plans and strategies designed to drive traffic, increase brand awareness, and improve occupancy rates across the portfolioManage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiativesAnalyze market trends, competitor activity, and industry insights to identify opportunities for growth, positioning, and operational improvementCollaborate closely with Property Managers and Operations teams to develop and execute property-specific marketing initiatives and leasing strategiesMonitor, analyze, and report on marketing campaign performance while providing strategic insights and recommendations for optimization and improved results. Manage marketing budgets and ensure cost-effective allocation of marketing resources and vendor investmentsManage marketing BI (Business Intelligence) data to identify trends, support reporting initiatives, and develop strategic marketing plans focused on increasing economic occupancy and resident retention ratesManage processes related to standard follow-up procedures for prospects and lead queue management within the CRM platformCoordinate with external vendors, agencies, and strategic partners regarding marketing materials, campaigns, creative services, and ongoing initiativesConduct market research to better understand resident needs, preferences, market conditions, and competitive positioningOrganize and participate in community events, resident engagement initiatives, and outreach programs designed to promote properties and strengthen community presenceEnsure brand consistency and quality standards are maintained across all marketing channels, advertising efforts, social media platforms, and collateral materialsLocal travel required throughout the VA portfolio, with approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regionsKnowledge and Skills RequirementsBachelor’s degree in Marketing, Business Administration, Communications, or a related field preferredMinimum of 4 years of multifamily marketing experience with a proven history of progressive performance and portfolio management experience overseeing 10,000+ units or greater is a mustDemonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awarenessStrong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketingExperience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and TikTokExcellent written and verbal communication skills with the ability to effectively collaborate across departments, vendor partners, and onsite teamsStrong analytical mindset with the ability to interpret marketing data, identify trends, and make strategic, data-driven decisionsCreative thinker with strong organizational, problem-solving, and project management skills in a fast-paced environmentAbility to successfully manage multiple priorities, projects, and deadlines while maintaining attention to detail and brand consistencyProficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferredWork LocationOnsite at our Headquarters in Glen Allen, Virginia; in-office four (4) days per week with one (1) optional remote day.Compensation and BenefitsComprehensive, Medical, Dental and Vision Coverage, with 100% Employee-only Benefit Premiums covered for Medical Plans$35/Per Paycheck Cell Phone Reimbursement120 Paid Time Off (PTO) Hours, plus 40 hours of Sick Time11 Company-paid holidays, 2 Floating holidays, and 2 days of VTO (Voluntary Time Off)Matching 401(k) Contribution with Immediate Vesting30% Housing Discount at Capital Square Living CommunitiesProfessional Development OpportunitiesEqual Opportunity EmployerAt Capital Square Living, we believe in creating a diverse and inclusive workplace that reflects the communities we serve. We are committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.We celebrate differences, value unique perspectives, and strive to create a culture where everyone feels empowered to contribute their best. If you need assistance or accommodations during the application process, please don’t hesitate to let us know.