Regional Marketing Manager

Capital Square Living; Glen Allen (VA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Cell phone reimbursement

PTO 120 hours

Holidays and VTO

401(k) matching

Housing discount at CS Living

Professional development

Job summary

Capital Square Living is seeking a Regional Marketing Manager to develop and execute regional marketing strategies across multifamily properties. The role requires coordinating with Property Managers and Operations to drive occupancy, revenue, and brand visibility.

The candidate will manage budgets, optimize digital campaigns, and analyze market trends. Onsite at our Glen Allen HQ, the position combines in-office collaboration with occasional travel to mid-Atlantic locations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• Minimum of 4 years of multifamily marketing experience overseeing 10,000+ units is required.
• Proven success in developing, executing, and optimizing marketing campaigns.
• Strong knowledge of digital marketing strategies including paid advertising, SEO, reputation management, and email marketing.

Responsibilities

• Develop and execute regional marketing plans to drive traffic and occupancy.
• Manage digital marketing campaigns across channels (SEO/SEM, social, email).
• Analyze market trends and competitive insights to identify growth opportunities.
• Collaborate with Property Managers and Operations to implement property-specific marketing strategies.
• Monitor campaign performance, manage budgets, and report insights for optimization.
• Oversee marketing BI data, reporting, and market analytics.
• Coordinate with vendors and partners for campaigns and materials.
• Conduct resident research and organize community events to promote properties.

Skills

Marketing strategy

Digital marketing

SEO/SEM

CRM systems

Social media marketing

Analytics

Communication

Project management

Vendor collaboration

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

CRM systems

PM software

Yardi

Job description

Company Overview

Capital Square Living (CS Living) is a fully integrated property management company based in Richmond, Virginia. CS Living was built on the strong foundation of the Capital Square brand and has a vision to develop and manage the future, one relationship at a time. Our property management company provides a highly competitive compensation package and employee-centric benefits.

Capital Square Living (CS Living) is a fully integrated property management company based in Richmond, Virginia. CS Living was built on the strong foundation of the Capital Square brand and has a vision to develop and manage the future, one relationship at a time. Our property management company provides a highly competitive compensation package and employee-centric benefits. Capital Square is one of the top three securitized 1031 exchange sponsors in the U.S. In 2020, Capital Square was not only ranked as one of the fastest growing companies in the Richmond, Virginia area but also made the list for “Best Places to Work” by Virginia Business Magazine as well as their “Fantastic 50” reports in 2019 and 2020.

Summary

The Regional Marketing Manager will be responsible for developing and executing marketing strategies to enhance the visibility and reputation of our multifamily properties. This role involves overseeing marketing campaigns, managing budgets, and collaborating with property managers to achieve occupancy and revenue goals.

Primary Responsibilities

• Develop and implement regional marketing plans and strategies designed to drive traffic, increase brand awareness, and improve occupancy rates across the portfolio
• Manage digital marketing campaigns, including SEO/SEM, social media, email marketing, reputation management, and content creation initiatives
• Analyze market trends, competitor activity, and industry insights to identify opportunities for growth, positioning, and operational improvement
• Collaborate closely with Property Managers and Operations teams to develop and execute property-specific marketing initiatives and leasing strategies
• Monitor, analyze, and report on marketing campaign performance while providing strategic insights and recommendations for optimization and improved results. Manage marketing budgets and ensure cost-effective allocation of marketing resources and vendor investments
• Manage marketing BI (Business Intelligence) data to identify trends, support reporting initiatives, and develop strategic marketing plans focused on increasing economic occupancy and resident retention rates
• Manage processes related to standard follow-up procedures for prospects and lead queue management within the CRM platform
• Coordinate with external vendors, agencies, and strategic partners regarding marketing materials, campaigns, creative services, and ongoing initiatives
• Conduct market research to better understand resident needs, preferences, market conditions, and competitive positioning
• Organize and participate in community events, resident engagement initiatives, and outreach programs designed to promote properties and strengthen community presence
• Ensure brand consistency and quality standards are maintained across all marketing channels, advertising efforts, social media platforms, and collateral materials
• Local travel required throughout the VA portfolio, with approximately 5–10% travel to additional locations within the Mid-Atlantic and Southeast regions

Knowledge And Skills Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
• Minimum of 4 years of multifamily marketing experience with a proven history of progressive performance and portfolio management experience overseeing 10,000+ units or greater is a must
• Demonstrated success in developing, executing, and optimizing strategic marketing campaigns that drive traffic, lead generation, occupancy, and brand awareness
• Strong knowledge of digital marketing strategies, including paid advertising, SEO, reputation management, email marketing, CRM systems, and social media marketing
• Experience managing and growing social media platforms for both corporate brands and multifamily communities, including content creation, engagement strategies, campaign planning, and performance analysis across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Excellent written and verbal communication skills with the ability to effectively collaborate across departments, vendor partners, and onsite teams
• Strong analytical mindset with the ability to interpret marketing data, identify trends, and make strategic, data-driven decisions
• Creative thinker with strong organizational, problem-solving, and project management skills in a fast-paced environment
• Ability to successfully manage multiple priorities, projects, and deadlines while maintaining attention to detail and brand consistency
• Proficiency in marketing software and tools (Google Analytics, CRM systems), PM software experience required, Yardi highly preferred

Work Location

Onsite at our Headquarters in Glen Allen, Virginia; in-office four (4) days per week with one (1) optional remote day.

Compensation And Benefits

• Comprehensive, Medical, Dental and Vision Coverage, with 100% Employee-only Benefit Premiums covered for Medical Plans
• $35/Per Paycheck Cell Phone Reimbursement
• 120 Paid Time Off (PTO) Hours, plus 40 hours of Sick Time
• 11 Company-paid holidays, 2 Floating holidays, and 2 days of VTO (Voluntary Time Off)
• Matching 401(k) Contribution with Immediate Vesting
• 30% Housing Discount at Capital Square Living Communities
• Professional Development Opportunities

Equal Opportunity Employer

At Capital Square Living, we believe in creating a diverse and inclusive workplace that reflects the communities we serve. We are committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

We celebrate differences, value unique perspectives, and strive to create a culture where everyone feels empowered to contribute their best. If you need assistance or accommodations during the application process, please don’t hesitate to let us know.