Senior Marketing Manager - Dallas

NRP Investments LLC; United States; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Commission and bonus opportunities

Paid vacation and sick leave

Medical, dental, vision, and life insurance

401(k) match

Training and growth opportunities

Job summary

NRP Investments LLC is seeking a dynamic Field Marketing Manager to enhance visibility and occupancy across its multifamily communities in the Dallas/Fort Worth market. This role focuses on executing multi-channel marketing initiatives to establish brand awareness and optimize marketing performance.

Ideal candidates should possess a degree in marketing or a related field, have 3–5+ years of experience, and possess strong communication and project management skills. Benefits include commission opportunities, paid holiday, and 401(k) matching.

Qualifications

• 3–5+ years of progressive marketing experience.
• Experience in a collaborative marketing team.
• Class A property experience is a major plus.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Leverage market research to drive localized marketing.
• Manage media spend and optimize budget allocation.
• Collaborate with property management to meet marketing goals.
• Track campaign performance and prepare reports.

Skills

Communication skills

Project management

Creative problem-solving

Knowledge of multi-channel marketing

Advanced Excel user

Experience with project management tools

Education

College degree in marketing or related field

Tools

Monday.com

Property management software

Job description

Job Summary

We are seeking a dynamic, results‑driven Field Marketing Manager to support our diverse portfolio of multifamily communities across the Dallas/Fort Worth market, including market‑rate, workforce, and affordable properties. The Field Marketing Manager will plan, execute, and optimize comprehensive marketing initiatives that drive property visibility, occupancy, and brand awareness. This pivotal role will serve as the primary marketing strategist for assigned properties, ensuring best‑in‑class marketing execution across all channels and touchpoints.

Essential Functions

• Develop and execute multi‑channel marketing campaigns—including digital advertising, print collateral, signage, photo shoots, direct mail, e‑mail marketing, social media, community outreach, and on‑site events—to support leasing efforts.
• Leverage market research to drive localized marketing strategies that align with brand goals and leasing objectives.
• Collaborate with Creative Services and the Field Marketing Director for overall creative direction with agency partners.
• Manage media spend for assigned properties, optimizing budget allocation for paid media (search, display, social, listing sites) to maximize ROI and increase qualified leads.
• Collaborate with property‑management leadership and onsite teams to support marketing and leasing goals, distinguishing each property from local competitors.
• Ensure brand consistency across all marketing channels with consistent messaging, design, and tone.
• Plan, coordinate, and execute property milestone events in partnership with corporate communications to increase awareness and support leasing goals.
• Cultivate relationships with local partners, vendors, and community organizations to amplify property exposure and strategic outreach.
• Track campaign performance and media spend, analyze marketing metrics, and prepare regular reports for internal and external stakeholders.
• Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.
• Maintain accurate performance dashboards and document results (traffic, leads, conversion metrics, event ROI, etc.).
• Participate in special projects and initiatives identified for the Marketing team.
• Travel in‑market—up to 50%—to support on‑site reporting, marketing activities, market comparison research, photo shoots, and property openings.

Skills & Abilities

• Excellent written and verbal communication skills.
• Strong project‑management and organizational skills.
• Creative problem‑solving and critical‑thinking skills.
• Strong knowledge of multi‑channel marketing strategies, including digital marketing tactics.
• Ability to strategize and overcome challenges.
• Advanced user of Excel and PowerPoint.
• Experience with various project‑management tools such as Monday.com.
• Experience with property‑management software packages is preferred.

Qualifications

• College degree in liberal arts, marketing, management, business, or real estate (required).
• 3–5+ years of progressive marketing experience, managing marketing planning and activation from start to finish.
• Experience in a large, collaborative marketing team while operating as an individual contributor.
• Nice to have: 3+ years of marketing experience in multi‑family residential business or a related industry with responsibility for digital media planning, advertising reporting, outreach, sales process, design and execution, event execution, and other core regional marketing activities.
• Direct experience exceeding sales expectations in various business environments—new developments, property turnarounds, and various property lifecycle stages.
• ClassA property experience is a major plus.
• Operations assignments in residential multi‑family (Leasing Manager, Property Manager, Regional Manager, etc.) are a plus.

Benefits

• Commission and bonus opportunities.
• Paid vacation and sick leave.
• 11 paid holidays.
• Paid maternity & parental bonding leave.
• Short‑ and long‑term disability.
• Medical, dental, vision, and life insurance.
• 401(k) match.
• Training, certification, and growth opportunities.
• Employee referral & recognition programs.

Equal Employment Opportunity Statement

The NRP Group is committed to a policy of assuring that all employees and applicants for employment are recruited, hired, assigned, placed, transferred, demoted, laid off, terminated, paid, trained, and generally treated during employment on the basis of qualifications and merit; without discrimination due to color, race, religion, sex (including pregnancy or marital status), sexual orientation, gender identity and expression, age, national origin, ancestry, veteran status, military status, disability, genetic information, citizenship, or any other classification or activity protected by federal, state, and local law and ordinances.