Regional Marketing Manager

Time for Phonics; Charlotte (NC); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Regional Marketing Manager to enhance its K12 sales initiatives through strategic marketing programs and events. This role involves collaborating with sales leaders to create targeted campaigns, managing budgets, and ensuring exceptional attendee experiences at regional events. With a focus on data-driven decision-making, the ideal candidate will thrive in a fast-paced environment, leveraging their expertise in B2B marketing to drive pipeline and revenue growth. If you are passionate about education and marketing, this is an exciting opportunity to make a significant impact in the industry.

Benefits

Career Development Ownership

Tuition Reimbursement Programs

Mentorship program

Paid Parental Leave

Annual Winter Holiday Break

Flexible PTO

Health insurance

Wellness programs

Qualifications

• 6+ years of experience in B2B regional marketing, preferably in Edtech.
• Experience with event strategy, planning, and performance analysis.

Responsibilities

• Develop regional marketing strategies and execute programs to drive revenue.
• Analyze performance metrics to optimize future marketing efforts.

Skills

B2B regional marketing

Data-driven marketing

Project management

Relationship management

Marketing strategy

Education

Bachelor's degree in marketing

Tools

Salesforce

Marketo

Job description

We are looking for a highly skilled Regional Marketing Manager to deeply align with our K12 sales organization with a focus on localized events and integrated campaigns designed to build and accelerate pipeline and revenue growth at the regional level across acquisition, expansion, and renewal. As a regional marketing manager, you will work closely with our K12 sales organization, global marketing, and operations to strategize, develop, and execute regional marketing programs leveraging a mix of tactics including conferences, owned events, email, paid media, webinars, and direct mail designed to drive business results.

The ideal candidate will be passionate about collaboration, partnering with sales leaders, data-driven marketing, the value of personalization, and innovative marketing strategies. To thrive in this role, you will be results oriented with a focus on developing regional marketing plans and executing programs and events with excellence.

In This Role You Will:

• Partner closely with the K12 sales team to understand needs, goals, and objectives to inform development of a regionalized marketing strategy
• Collaborate with Marketing and Sales to build targeted marketing programs, conferences, and owned events that support demand and revenue objectives
• Create and execute successful programs and events, including pre and post marketing, and ensure that prospects and customers are receiving a compelling experience that generates marketing qualified leads and sales opportunities
• Analyze event and program performance metrics to identify and implement optimization recommendations for future programs and events
• Travel to regional events as needed to oversee on-site execution and attendee experience
• Lead efforts to work collaboratively with the global marketing team to create personalized content to support sales efforts and regional marketing programs
• Manage budgets, event calendars, and lead management processes for multiple events and programs across multiple regions
• Oversee state level Adoption marketing efforts acting as the project manager for marketing activity associated with the Adoption.
• Own relationships with regional sales leadership and their teams, fostering alignment, collaboration, and effective communication to ensure effective sales execution on all marketing activities.
• Ensure to include specific technologies and/or systems that are frequently leverage to complete workflows, tasks, etc.

Core Competencies for Success:

• Proven success in developing regional marketing strategies and managing regional marketing programs with a mix of tactics including email, paid media, events, direct mail, webinars, and outbound motions
• Seasoned relationship building and management with sales leaders and teams
• Data-driven, “test and learn” mindset with experience analyzing results to provide recommendations
• Effective project management, time management, prioritization, communication, attention to detail, and collaboration
• Detail-oriented with the ability to multi-task and thrive in a fast paced, team-oriented environment
• Innovative, curious, and continuously learning from customers, data, teammates, and market research to inform strategy and amplify results

Credentials and Experience:

• 6+ years of experience in B2B regional marketing; Edtech preferred but not required
• Bachelor's degree in marketing, communications, or related field
• Experience with conference and events strategy, planning, logistics, promotion, and performance analysis
• Experience with CRM and MAP such as Salesforce and Marketo
• Ability to travel 25%
• Legal right to work in the United States

This role is designed to be hybrid/remote.

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At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.

Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.

We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.

Why Join Discovery Education?

Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page .

Along with traditional insurance offerings, our inclusive offerings center around:

• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Mentorship program and collaboration with veteran leaders
• Constant opportunities for cross-functional training and skill building
• Uncapped career growth

Team Member Wellness – When you feel great, you do great work!

• Leave for life’s moments including 7 recognized holidays
• Take PTO without the vacation guilt
• Up to 12 weeks of Paid Parental Leave
• Annual Winter Holiday Break (typically the last week of December)

This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.

Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.